Disney Cruise Line has announced plans for new, daylong Star Wars celebrations aboard eight of its Disney Fantasy sailings in 2016.
Disney Consumer Products and Lucasfilm revealed some of the first global licensees signed on for the upcoming film Star Wars: Episode VII–The Force Awakens.
Disney Interactive and Lucasfilm have re-launched StarWars.com as the new digital destination for the popular film franchise.
May 4 has become ubiquitous with the Star Wars brand. In celebration of the fan holiday, Disney Consumer Products rolled out new deals, giveaways, exclusives and hosted events.
Disney Publishing Worldwide is planning four new books based on the original Star Wars film trilogy in anticipation of Star Wars: Episode VII.
LEGO Systems debuted new additions to its Star Wars line of building sets at the New York Toy Fair this week.
Licensed properties were prominent on the CES show floor with brands like Polaroid and Star Wars presenting their newest products and partnerships.
Rapper 50 Cent’s SMS Audio unveiled a new line of limited edition Star Wars-branded headphones at the Consumer Electronics Show this week.
The Walt Disney Company’s Lucasfilm has granted Marvel Entertainment exclusive rights for Star Wars comics and graphic novels beginning in 2015.
Disney is ramping up its Star Wars efforts with the announcement of “Star Wars Rebels,” a new animated television series.
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