Hasbro is showcasing its 2015 lineup of brand experiences at New York Toy Fair including new offerings for all of its top brands.
This exclusive report examines the strategic initiatives that have transformed Hasbro from a leading toy company into an entertainment leader.
Hasbro and the playing card brand Cartamundi have partnered to develop a new line of card games based Hasbro’s global brands in Europe.
Atlanta-based Brand Licensing Team has partnered with Hasbro for food and beverage extensions for various Hasbro properties.
Netflix and Hasbro have expanded their existing agreement to make two more of Hasbro’s shows–“Littlest Pet Shop” and “Kaijudo: Rise of the Duel Masters”–available to Netflix members in the U.S.
Hasbro has appointed Brand is-Real to boost the presence of Littlest Pet Shop, My Little Pony, Transformers and Furby in Israel.
Hasbro and its partner Gameloft have added a new interactive feature to the "Littlest Pet Shop" app that creates an interactive experience with the physical toys.
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