Pantone has created its first character-inspired color based on the Minions characters from Illumination Entertainment and Universal's Despicable Me franchise.
Universal Partnerships & Licensing has signed new partner Mask-arade for products in support of the upcoming film Minions, which will hit theaters June 26, and the Despicable Me franchise.
Universal Partnerships & Licensing has tapped Cookies United to create a line of decorated cookies and cookie kits based on the upcoming Minions movie.
Universal Partnerships & Licensing has tapped Mega Brands to develop a new kids' construction line based on the Despicable Me franchise.
Universal Partnership & Licensing’s franchise-based business model is driving big returns for the company, both in brand loyalty and revenue.
Poeticgem has signed on to produce a nightwear range based on Universal Pictures’ and Illumination Entertainment’s Despicable Me franchise.
A Fast & Furious ride is among the many new branded attractions that Universal Studios Hollywood is planning as part of a five-year transformation.
The new 3D Despicable Me Minion Mayhem attraction is set to open at the Universal Studios Hollywood theme park this spring.
NBCUniversal is continuing to build on the success of its hit animated film Despicable Me 2 at retail.
A year in review and look ahead at the market Down Under. Editorial is provided by License! Global’s Australian content partner, The Bugg Report.
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