Maya Studio has appointed the IP management company Consumer Product Connection to develop a licensing program for its brands in Europe and the East.
Crayola has teamed with Bloomingdale’s for the new I Am Color campaign that includes fashion collaborations, window displays and in-store events.
Anderson Entertainment has signed a licensing agreement with ITV to produce a range of limited edition collectibles over the next three years.
Discovery Communications is displaying new product for the Discovery Kids, TLC, Animal Planet and Discovery Channel brands at Toy Fair this week.
The digital tween brand Punky Princess is headed to BLE in London this year with an eye toward expansion.
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