Authentic Brands Group has signed a long-term franchise partnership with ImagineX Group for its Juicy Couture brand in China.
Authentic Brands Group is strengthening the Juicy Couture brand with new concept stores in the U.S., an expanded product line and updated e-commerce site.
The Juicy Couture brand is expanding its retail presence in Europe with plans to add standalone locations and shop-in-shops.
Fifth & Pacific Companies has sold the Juicy Couture brand to Authentic Brands Group for $195 million in cash.
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