Activision Publishing has extended its partnerships with General Mills and Crayola for its Skylanders brand and unveiled new "Trap Team" toys.
Activision teamed up with General Mills to launch its Skylanders brand into the food category for the first time.
Crayola and General Mills have joined the roster of more than 175 licensees for Activision Publishing Skylanders franchise.
WWE has teamed up with General Mills’ Totino’s Pizza Rolls brand in a new promotional partnership.
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