Marvel is rolling out a new licensing program based on its 2014 film Guardians of the Galaxy that will speak to all age demographics, but will expand to focus on younger consumers, ages 6 to 11.
Warner Bros. Interactive Entertainment, TT Games, The LEGO Group and Lucasfilm will release “LEGO: Star Wars: The Force Awakens” this summer as the newest addition to the LEGO video game franchise.
Disney has unseated LEGO as the world's most powerful brand, thanks in large part to the record-breaking success of Star Wars: The Force Awakens, according to Brand Finance's annual Global 500 report.
LEGO and Nickelodeon will debut a new event, Play Fair, featuring play experiences and live performances from top brands, this year at New York Toy Fair, Feb. 13-14.
License! Global takes a look at trends in the global toy market that will influence retail sales and how children play in 2016.
After losing her crown to Disney’s Frozen characters in 2014, Barbie is back at No. 1 on the National Retail Federation’s Top Toys list for the 2015 holiday season.
Sales of smart toys will reach $2.8 billion in hardware and app content revenues this year, according to new data from Juniper Research.
Target is getting ready for the holidays with The Holiday Odyssey marketing campaign, a season-long tale that will feature a cast of characters from top brands.
Fox Consumer Products EMEA is celebrating the growth of “The Simpsons” toy business with new and returning partners as the show enters its 27th season.
LEGO has unveiled its first-ever "Doctor Who" construction set.
Highlights of the new toy line for Star Wars: The Force Awakens were unveiled in an 18-hour "unboxing" event that was broadcast live online from 15 cities around the world.
Scooby-Doo and the gang are hitting the road to visit eight U.S. cities this Halloween season as part of the LEGO Scooby-Doo Mystery Tour.
Brand Licensing Europe will once again support the BAT Foundation by hosting a table tennis event on a customized table made from LEGO bricks at this year’s show.
Senior licensing executive Bruno Schwobthaler will explore winning licensing strategies and examine where future growth will come from at BLE Oct. 14.
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