The 17th Annual Toy of the Year Awards, hosted by the Toy Industry Association, honored the best toys and games of the year, including License of the Year–Spin Master’s “Paw Patrol.”
From major executive moves to a host of acquistions and joint ventures to an increased emphasis on 360-degree entertainment properties and classic brands, here are the top trends that shaped 2016
Disney Consumer Products and Interactive Media will debut Marvel Heroes Come in All Sizes, a new promotional campaign that includes merchandise, content and more.
The winners of the annual Toy Industry Awards were announced Tuesday on the first day of the U.K. Toy Fair in London with winners including Spin Master, Hasbro and MGA.
The Kirk Kristiansen family, owners of the LEGO brand, has established a new division for the company, titled the LEGO Brand Group.
License Global explores the trends in the global toy market that are sure to impact both retail sales and how children will play in 2017.
Disney Consumer Products, on behalf of Marvel Entertainment, has unveiled a raft of licensees for the upcoming film Doctor Strange, which makes its theatrical debut Nov. 4.
Warner Bros. Consumer Products and DC Entertainment have joined forces with the LEGO Group for building sets inspired by its new franchise “DC Super Hero Girls.”
Target has unveiled its 2016 Top Toys List, half of which are playthings from licensed brands including Star Wars, “Paw Patrol,” Barbie, Pokémon and more.
Marvel is rolling out a new licensing program based on its 2014 film Guardians of the Galaxy that will speak to all age demographics, but will expand to focus on younger consumers, ages 6 to 11.
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