Warner Bros. Consumer Products and DC Entertainment have joined forces with the LEGO Group for building sets inspired by its new franchise “DC Super Hero Girls.”
Target has unveiled its 2016 Top Toys List, half of which are playthings from licensed brands including Star Wars, “Paw Patrol,” Barbie, Pokémon and more.
Marvel is rolling out a new licensing program based on its 2014 film Guardians of the Galaxy that will speak to all age demographics, but will expand to focus on younger consumers, ages 6 to 11.
Warner Bros. Interactive Entertainment, TT Games, The LEGO Group and Lucasfilm will release “LEGO: Star Wars: The Force Awakens” this summer as the newest addition to the LEGO video game franchise.
Disney has unseated LEGO as the world's most powerful brand, thanks in large part to the record-breaking success of Star Wars: The Force Awakens, according to Brand Finance's annual Global 500 report.
LEGO and Nickelodeon will debut a new event, Play Fair, featuring play experiences and live performances from top brands, this year at New York Toy Fair, Feb. 13-14.
License! Global takes a look at trends in the global toy market that will influence retail sales and how children play in 2016.
After losing her crown to Disney’s Frozen characters in 2014, Barbie is back at No. 1 on the National Retail Federation’s Top Toys list for the 2015 holiday season.
Sales of smart toys will reach $2.8 billion in hardware and app content revenues this year, according to new data from Juniper Research.
Target is getting ready for the holidays with The Holiday Odyssey marketing campaign, a season-long tale that will feature a cast of characters from top brands.
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