Warner Bros. Interactive Entertainment, TT Games, The LEGO Group and Lucasfilm will release “LEGO: Star Wars: The Force Awakens” this summer as the newest addition to the LEGO video game franchise.
Disney has unseated LEGO as the world's most powerful brand, thanks in large part to the record-breaking success of Star Wars: The Force Awakens, according to Brand Finance's annual Global 500 report.
LEGO and Nickelodeon will debut a new event, Play Fair, featuring play experiences and live performances from top brands, this year at New York Toy Fair, Feb. 13-14.
License! Global takes a look at trends in the global toy market that will influence retail sales and how children play in 2016.
After losing her crown to Disney’s Frozen characters in 2014, Barbie is back at No. 1 on the National Retail Federation’s Top Toys list for the 2015 holiday season.
Sales of smart toys will reach $2.8 billion in hardware and app content revenues this year, according to new data from Juniper Research.
Target is getting ready for the holidays with The Holiday Odyssey marketing campaign, a season-long tale that will feature a cast of characters from top brands.
Fox Consumer Products EMEA is celebrating the growth of “The Simpsons” toy business with new and returning partners as the show enters its 27th season.
LEGO has unveiled its first-ever "Doctor Who" construction set.
Senior licensing executive Bruno Schwobthaler will explore winning licensing strategies and examine where future growth will come from at BLE Oct. 14.
LEGO has overtaken Ferrari as the top brand in the world in Brand Finance's annual Brand Strength Index.
Warner Bros. Consumer Products has collaborated with The Art of the Brick to create an art exhibition featuring sculptures of DC Comics characters made out of LEGOs.
Warner Bros. Interactive Entertainment has unveiled its slate of new mobile games featuring franchises including Batman, LEGO, "Game of Thrones" and "Mortal Kombat."
The first-ever Kwik-E-Truck opened for business at SXSW Interactive last weekend and served more than 3,400 free Kwik-E-Mart Squishees to festivalgoers over two days.
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