The Kirk Kristiansen family, owners of the LEGO brand, has established a new division for the company, titled the LEGO Brand Group.
License Global explores the trends in the global toy market that are sure to impact both retail sales and how children will play in 2017.
Disney Consumer Products, on behalf of Marvel Entertainment, has unveiled a raft of licensees for the upcoming film Doctor Strange, which makes its theatrical debut Nov. 4.
Warner Bros. Consumer Products and DC Entertainment have joined forces with the LEGO Group for building sets inspired by its new franchise “DC Super Hero Girls.”
Target has unveiled its 2016 Top Toys List, half of which are playthings from licensed brands including Star Wars, “Paw Patrol,” Barbie, Pokémon and more.
Marvel is rolling out a new licensing program based on its 2014 film Guardians of the Galaxy that will speak to all age demographics, but will expand to focus on younger consumers, ages 6 to 11.
Warner Bros. Interactive Entertainment, TT Games, The LEGO Group and Lucasfilm will release “LEGO: Star Wars: The Force Awakens” this summer as the newest addition to the LEGO video game franchise.
Disney has unseated LEGO as the world's most powerful brand, thanks in large part to the record-breaking success of Star Wars: The Force Awakens, according to Brand Finance's annual Global 500 report.
LEGO and Nickelodeon will debut a new event, Play Fair, featuring play experiences and live performances from top brands, this year at New York Toy Fair, Feb. 13-14.
License! Global takes a look at trends in the global toy market that will influence retail sales and how children play in 2016.
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