Entertainment One’s licensing initiatives have been built on Peppa Pig thus far. As big as the brand is, the company has ambitious plans to expand its business well beyond the porcine star.
Entertainment One Licensing has teamed with Rainbow Designs to bring Peppa Pig to the nursery sector.
Aardman Rights has added three new partners to the licensing program for the Shaun the Sheep brand.
DRi Licensing has unveiled plans to re-launch the classic Dutch publishing brand Miffy in the U.K., as it nears its 60th anniversary in 2015.
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