Build-A-Bear Workshop has kicked off the holidays with a number of seasonal offerings The Grinch and his sidekick Max as well as all eight classic reindeer characters.
This veteran toy executive, who founded MGA Entertainment in 1979 and built it into the largest private toy company in the world, discusses new strategies, new brands and, of course, licensing.
MGA Entertainment has partnered with Build-A-Bear Workshop to offer a range of customizable Lalaloopsy dolls in honor of the brand's fifth anniversary.
MGA Entertainment has tapped Cupcake Digital to create a new app for its Lalaloopsy girls’ property.
Cupcake Digital has partnered with MGA Entertainment to develop a diverse range of new Lalaloopsy “Sew Magical, Sew Cute” apps.
MGA Entertainment has signed a deal with Viacom to air the first two seasons of the “Lalaloopsy” TV series internationally on Nickelodeon and Nick Jr. networks.
MGA Entertainment, owner of the Lalaloopsy doll brand, has renewed licensing deals with several of its original partners.
App developer Tropisounds has created two new iOS apps featuring MGA Entertainment’s Lalaloopsy brand.
Studio Licensing has signed more than 35 new deals for MGA Entertainment’s brands since first taking on the toy company in January.
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