Sequential Brands Group is marking the 65th anniversary of the Ellen Tracy brand with expanded distribution in a number of categories and a global marketing campaign.
Smiley has added four new licensees in the U.S. for childrenswear.
Zodiak Kids has appointed Komar to create a range of sleepwear for its preschool series “Tickety Toc.”
Sanrio continues to build the Mr. Men Little Miss licensing program in the U.K. with the announcement of two new deals for active toys and accessories.
Sanrio has announced a series of new partnerships for the Mr. Men Little Miss brand in the U.S.
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