Plush toys and gifts manufacturer Kids Preferred will debut the new Animalia collection of Buildex wooden toys.
Plush toys and gifts manufacturer Kids Preferred will launch a new line of preschool toys featuring The World Of Eric Carle this spring.
Kids Preferred has launched a line of Splat the Cat toys, based on the best-selling children’s picture books by Rob Scotton.
Of note from the first day of Comic-Con was Dark Horse’s new PvZ comics, HGTV's Ender’s Game exhibit and Kids Preferred’s new zombie brand.
The Joester Loria Group has renewed deals with long-time The World of Eric Carle partners Kids Preferred and University Games, and signed new licensee Trends International to create stickers for the classic publishing brand.
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