Connected fitness company Fitbit announced plans to expand its collaboration with fashion designer Tory Burch, as well as new partnerships with Kellogg's and Microsoft.
PepsiCo, Coca-Cola and Harley-Davidson are just some of the top licensors listed among the most respected corporate brands.
Food and beverage brand licensing continues to rank as one of the largest three consumer products categories.
Marvel Entertainment and Disney Consumer Products have unveiled the full lineup of new products for Iron Man 3.
The International Home and Housewares Show, which concluded March 4 at Chicago’s McCormick Place, played host to a cornucopia of new licensed merchandise and line extensions.
J2 Licensing has signed on to develop a co-branded apparel collection featuring Kellogg’s characters and top colleges.
Nicole by OPI has created three custom nail lacquer shades for Kellogg's Special K brand that will be used in conjunction with a campaign to encourage women to "show off your confidence with color."
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