European sports organizations are expanding their brands to new territories across the globe, allowing for more opportunitties to reach consumers and take on new licensees.
Arsenal Football Club has announced a three-year partnership with Bank Muamalat to issue co-branded debit cards in Indonesia.
Adidas A.C Milan, Chelsea Football Club, FIFA, Automobil Lamborghini and Moto GP are among the 180 companies already signed up to exhibit at this year’s BLE.
Mask-arade has released a new line of Arsenal Football Club facemasks featuring six top players from the team.
The long-term partnership between Puma and Arsenal Football Club has formally begun and includes wide-ranging licensing rights.
Arsenal Football Club and Puma have unveiled additional details of the extensive licensing rights included in their recent partnership agreement.
Puma and the Arsenal Football Club have entered a long-term partnership that will see Puma become the official kit partner of Arsenal.
Leading brands from all over the world will come together at Brand Licensing Europe this October.
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