The long-term partnership between Puma and Arsenal Football Club has formally begun and includes wide-ranging licensing rights.
Arsenal Football Club and Puma have unveiled additional details of the extensive licensing rights included in their recent partnership agreement.
Puma and the Arsenal Football Club have entered a long-term partnership that will see Puma become the official kit partner of Arsenal.
Leading brands from all over the world will come together at Brand Licensing Europe this October.
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