Loblaw Companies, the owner of Joe Fresh, has tapped the Aldo Group to design, produce and distribute footwear under the Joe Fresh brand.
Retailers are looking to exclusive designers, celebrity partnerships or hot properties to bring new, fashionable apparel options to customers.
JCPenney is adding to its growing portfolio of leading brands this spring with the debut of Canada's Joe Fresh, alongside a series of other high profile collaborations.
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