NBCUniversal Consumer Products has expanded its partnership with Mattel by appointing the toy company as the worldwide master toy licensee for Jurassic World.
From an increased focus on building 360-degree franchises to a host of major executive moves, here's the news that shaped 2015.
Ten licensing trends that need to be on your radar in 2016.
Universal Partnerships & Licensing has tapped Imagine Exhibitions to create the globally touring exhibit "Jurassic World: The Exhibition" based on the film.
Universal Partnerships & Licensing is highlighting the hit films Minions and Jurassic World, as well as the upcoming The Secret Life of Pets this year at BLE.
Disney plans a global event to unveil new Star Wars toys, top franchises drive huge summer box office numbers and Oprah opens an e-commerce site.
As the summer movie season comes to a close, all five of the films that have topped the U.S. box office have featured major licensing programs.
Universal Pictures has teamed with the immersive audio technology SubPac to bring fans of Jurassic World directly into the world of dinosaurs through virtual reality.
As he celebrates 30 years with Toys ‘R’ Us, this merchandising executive is still looking for the next hot product and newest trends that will keep the specialty retailer at the top of its game.
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