Disney plans a global event to unveil new Star Wars toys, top franchises drive huge summer box office numbers and Oprah opens an e-commerce site.
As the summer movie season comes to a close, all five of the films that have topped the U.S. box office have featured major licensing programs.
Universal Pictures has teamed with the immersive audio technology SubPac to bring fans of Jurassic World directly into the world of dinosaurs through virtual reality.
As he celebrates 30 years with Toys ‘R’ Us, this merchandising executive is still looking for the next hot product and newest trends that will keep the specialty retailer at the top of its game.
U.K-based company Sambro has signed two new licensing deals to create products for Moose Toys Shopkins brand and Universal's Jurassic World.
Universal Partnerships & Licensing and Amblin Entertainment have released the official mobile game for the upcoming film Jurassic World.
Centum Books is planning a range of titles based on Universal Pictures and Amblin Entertainment's Jurassic World, which will hit cinemas in the U.K. June 12.
Hasbro is showcasing its 2015 lineup of brand experiences at New York Toy Fair including new offerings for all of its top brands.
LEGO Systems, the North American division of the LEGO Group, is celebrating its 10th consecutive year of U.S. sales growth at New York Toy Fair this weekend.
Warner Bros. Interactive Entertainment, TT Games, and the LEGO Group have unveiled their 2015 slate of LEGO video games.
Universal Partnership & Licensing’s franchise-based business model is driving big returns for the company, both in brand loyalty and revenue.
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