True Drinks has extended its licensing agreement with Marvel to characters including The Avengers on its products.
San Diego Comic-Con, which was held July 18-21, is a pop culture convention that serves as a testing ground for properties and a strong market for product exclusives.
Marvel Entertainment and its licensees have created an exclusive lineup of limited edition collectibles.
Marvel’s Iron Man 3 opened to record-breaking numbers in the U.K. alongside a range of licensing activity.
Marvel Studios and 3D technology provider RealD are giving U.K. fans the chance to become Iron Man at six events in the region.
Marvel Entertainment and Feld Entertainment have teamed up in a new multi-year partnership to create live-action arena spectaculars based on Marvel characters and stories.
Vans and Marvel Entertainment are planning a footwear collection that will feature Marvel Super Heroes on limited edition sneakers at Journeys stores in the U.S.
Funky Monkey Snacks has joined forces with Marvel for a new line of kid-friendly freeze-dried fruit snacks featuring Marvel Super Heroes.
©2013 ADVANSTAR COMMUNICATIONS INC. All rights reserved.