It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Marvel has launched the first game in the "Marvel: Avengers Alliance" gaming series, a squad-based role-playing game.
Vandor is adding to its Marvel Entertainment lineup with new superheroes including Spider-Man, Captain America and Iron Man.
True Drinks has extended its licensing agreement with Marvel to characters including The Avengers on its products.
San Diego Comic-Con, which was held July 18-21, is a pop culture convention that serves as a testing ground for properties and a strong market for product exclusives.
Marvel Entertainment and its licensees have created an exclusive lineup of limited edition collectibles.
Marvel’s Iron Man 3 opened to record-breaking numbers in the U.K. alongside a range of licensing activity.
Marvel Studios and 3D technology provider RealD are giving U.K. fans the chance to become Iron Man at six events in the region.
Marvel Entertainment and Feld Entertainment have teamed up in a new multi-year partnership to create live-action arena spectaculars based on Marvel characters and stories.
Vans and Marvel Entertainment are planning a footwear collection that will feature Marvel Super Heroes on limited edition sneakers at Journeys stores in the U.S.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.