Rubie’s Costume Company is planning a raft of new costumes, accessories, wigs and masks inspired by Marvel’s Avengers: Age of Ultron, which hits theaters May 1.
Hasbro and 3DPlusMe have introduced Super Awesome Me, a personalized 3D printing experience that allows kids to become one of their favorite characters.
Iron Man, Captain America and Thor were among the superheroes digitally assembled to escort the "Disney Infinity 2.0: Marvel Super Heroes" video game into the U.K. Monday.
It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Marvel has launched the first game in the "Marvel: Avengers Alliance" gaming series, a squad-based role-playing game.
Vandor is adding to its Marvel Entertainment lineup with new superheroes including Spider-Man, Captain America and Iron Man.
True Drinks has extended its licensing agreement with Marvel to characters including The Avengers on its products.
San Diego Comic-Con, which was held July 18-21, is a pop culture convention that serves as a testing ground for properties and a strong market for product exclusives.
Marvel Entertainment and its licensees have created an exclusive lineup of limited edition collectibles.
Marvel’s Iron Man 3 opened to record-breaking numbers in the U.K. alongside a range of licensing activity.
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