As the National Football League prepares to kick off the 2016-17 season, Natara Holloway of the NFL shares how the organization has changed its merchandising initiatives based on its consumers’ needs.
The Wholls have partnered with broadcaster ESPN to allow their single “Roll-Out” to be broadcast during “Monday Night Football.”
The National Football League has appointed David Thomson to the role of managing director of NFL Canada.
The National Football League’s newest players from the first-round 2016 NFL Draft picks have already been made available in “Madden NFL 16.”
The National Football League and the National Football League Players Association have signed a long-term agreement with Topps to publish digital trading cards in the “Topps NFL Huddle” app.
IMG has unveiled the Football Greats Alliance, a new agency to manage the collective marketing and licensing rights of retired National Football League players.
OpSec Security, a global leader in protecting, authenticating and enhancing brands, has extended its partnership with the National Football League.
Nickelodeon and the National Football League are teaming up to give children and families an inside look at this year’s Super Bowl 50 with exclusive coverage of the event leading up to game day.
The National Football League and Majestic Athletic have agreed to a wide ranging, multi-year contract extension, continuing their 26-year partnership.
Bare Tree Media has released a new series of digital stickers featuring popular National Football League players, under license with the NFL Players Association.
The National Football League has set its sights on a new category in a deal with Victory Tailgate for team-branded cornhole sets, bag sets and tumble towers.
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