Innovation First has partnered with Bioworld Merchandising for an apparel range featuring its Hexbug robotic toy brand.
Hasbro unveiled a re-imagined line of Transformers toys at New York Toy Fair this week and announced a raft of licensees for the brand.
Innovation First International has partnered with McDonald's to feature its Hexbug Micro Robotic Creatures brand in Happy Meals later this month.
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