LMCA is bringing the Westinghouse Electric Corp. brand to another new category– home water purification.
LMCA has brokered a worldwide licensing agreement with the Camelion Battery Co. of Shenzhen, China, for Westinghouse Electric Corp.-branded batteries.
LMCA has brokered a new deal with the JiangMen Westinghouse Small Kitchen Appliance Co. to create Westinghouse-branded kitchen appliances in China.
Licensing firm LMCA was retained by Hewlett Packard to broker the sale of its Palm smartphone brand to communications company TCL.
The 35 agents in this annual ranking are the leaders of the pack, working behind the scenes to build some of the world’s biggest brands, from Wimbledon to Cherokee to Pepsi.
The Sun Products Corporation has tapped HIA Brands to develop a range of branded home textiles inspired by the Snuggle fabric softener brand.
Licensing agent LMCA has brokered an expanded licensing relationship and agreement between Westinghouse and Westinghouse Digital to bring the brand to tablets.
North American heating and hot water systems manufacturer HTP will develop hot water systems under the Westinghouse brand in North America.
Westinghouse Electric Corporation has partnered with Shanghai ICSON to bring Westinghouse-branded small home appliances to mainland China.
Brand extension firm LMCA has named Alan Kravetz as its new president and chief operating officer.
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