LMCA has brokered a new partnership between Westinghouse Electric Corporation and Ningbo Mitsui for a range of electronic personal care products in China.
LMCA has been appointed to represent the electronics brand RCA for licensing in China.
Licensing agency LMCA has appointed Elliot Chen as director of licensing, located in the company’s Shanghai office, in support of its rapid international growth.
LMCA has brokered a deal with Hayward Industries for a line of pool heaters featuring the Trane residential heating and cooling brand.
Licensing agency LMCA has added two new members to the team of its consulting subsidiary ProdigyWorks.
Plumbing and drain cleaning brand Roto-Rooter has teamed with Metro Design USA to develop a line of branded plumbing plungers for residential use.
Licensing agency LMCA has brokered a new partnership between Westinghouse Electric and Strattec Advance Logic for a line of security products.
LMCA has brought in two new executives–Ted Curtin as chief marketing and business development officer, and Jane Ma as assistant manager of brand licensing for LMCA Asia.
LMCA is bringing the Westinghouse Electric Corp. brand to another new category– home water purification.
LMCA has brokered a worldwide licensing agreement with the Camelion Battery Co. of Shenzhen, China, for Westinghouse Electric Corp.-branded batteries.
The 35 agents in this annual ranking are the leaders of the pack, working behind the scenes to build some of the world’s biggest brands, from Wimbledon to Cherokee to Pepsi.
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