DreamWorks Animation has tapped Playmobil to create a range of play sets inspired by the movie How to Train Your Dragon.
JumpStart, a creator of learning-based games for kids, has partnered with Random House Children’s Books to release an educational book series tied to the online game “School of Dragons.”
DreamWorks Animation has tapped licensee Candy Treasure for Kung Fu Panda 3-branded chocolate treasure eggs.
JumpStart has launched the new mobile game “School of Dragons: Alchemy Adventure,” based on DreamWorks Animation's How to Train Your Dragon franchise.
As part of its corporate global branding strategy launched last year, DreamWorks Animation is
overhauling its agency model to further penetrate local markets throughout the EMEA.
Fuhu, creator of the Nabi line of tablets for kids (including the DreamTab, created in partnership with DreamWorks Animation) is launching interactive toys called Morpho Pods.
DreamWorks Animation has tapped video game publisher Little Orbit for the “How to Train Your Dragon 2” video game.
Spin Master is added characters from DreamWorks Animation and the world of Pokémon to its Ionix construction system.
With a new team in place and a newly redefined global presence established, DreamWorks Animation is heading into Brand Licensing Europe with a razor sharp focus on building its core brands around the world.
Educational game maker JumpStart has launched a new online game based on DreamWorks Animation's How To Train Your Dragon.
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