Marvel has tapped Mattel to produce a new range of Hot Wheels toys inspired by Captain America: Civil War.
Mattel is collaborating with Tynker to teach children computer science and programming with the help of brands such as Hot Wheels and Monster High.
After losing her crown to Disney’s Frozen characters in 2014, Barbie is back at No. 1 on the National Retail Federation’s Top Toys list for the 2015 holiday season.
Mattel has teamed with Tongal to create a wide variety of video content for brands across its portfolio including American Girl, Hot Wheels and Thomas & Friends.
Highlights of the new toy line for Star Wars: The Force Awakens were unveiled in an 18-hour "unboxing" event that was broadcast live online from 15 cities around the world.
BMI Merchandise will further expand on the Star Wars universe with a range of novelty products for amusement locations.
Mattel India has teamed with the on-demand retail platform GingerCrush.com to offer its brands on a range of lifestyle merchandise.
Disney Consumer Products and Marvel are following up this weekend’s debut of the new Ant-Man film with a cross-category product assortment from best-in-class licensees.
Painting Lulu has signed its first licensing agreement with Mattel, to bring the Barbie and Hot Wheels brands to the digital coloring platform.
Mattel has teamed with the online community Quirky to reimagine its portfolio of products and drive growth for brands including Barbie, Fisher-Price, and Hot Wheels.
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