Mattel and Hot Wheels will debut the new feature-length film, Team Hot Wheels: The Origin of Awesome, on Digital HD Sept. 2 and DVD/Blu-ray Sept. 30.
Building on the momentum from the launch of The Avengers franchise, Marvel is planning a robust licensing program for the highly anticipated sequel, The Avengers: Age of Ultron.
Twentieth Century Fox Consumer Products is commemorating the 25th anniversary of “The Simpsons” with a yearlong global celebration.
Mattel and mobile games publisher Chillingo have released the new game app “Hot Wheels World's Best Driver.”
Mattel has formed a new division, Playground Productions, which will be dedicated to the creation of strategic, multi-platform storytelling.
Mattel has launched the Hot Wheels Monster Jam Mighty Minis line, featuring micro-sized Monster Jam trucks.
Mattel has tapped Warner Bros. Interactive Entertainment to release its upcoming Hot Wheels video game.
Hot Wheels has teamed up with Toy State for a range of new remote controlled Hot Wheels-branded cars.
Feld Entertainment and Mattel have extended the licensing agreement between Monster Jam and Hot Wheels for another five years.
With the onset of 2013 comes the debut of new toy ranges from the world's largest licensors and licensees.
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