Mattel Creations has appointed ProjectFirst and Little Dot Studios to manage its AVOD platforms and grow channel subscribers for its brands in Russia and France, respectively.
U.K.-based publisher Egmont Publishing will feature Mattel’s Hot Wheels brand in its latest issue of Showcase magazine.
Independent video game developer and publisher Psyonix and Mattel have joined forces to add new How Wheels-branded content to the “Rocket League” video game.
The London Toy Fair has revealed the winners of this year’s Best New Toys awards, a number of which feature licensed properties such as “Paw Patrol” and “PJ Masks.”
Nabi, Fuhu’s kids’ tablet brand, has unveiled three new tablets inspired by Mattel’s Barbie, Hot Wheels and American Girl brands.
Target has unveiled its 2016 Top Toys List, half of which are playthings from licensed brands including Star Wars, “Paw Patrol,” Barbie, Pokémon and more.
Walmart has turned to real toy experts–kids ages 18 months to 12 years–to find this holiday season’s top 25 toys.
Mattel has unveiled its holiday toy list, featuring a slate of new products for brands including Barbie, DC Super Hero Girls, Hot Wheels and more.
Mattel has unveiled the new Hot Wheels Star Wars prototype armor Boba Fett character car, a European exclusive for London’s Star Wars Celebration event, taking place next month.
Hot Wheels has unveiled a collection of Beatles-themed cars in celebration of the 50th anniversary of the Beatles’ 1966 song, “Yellow Submarine.”
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