HIT Entertainment has unveiled new content across its brands including Barbie, Hot Wheels, Monster High, Thomas & Friends, Bob the Builder and Fisher-Price.
Mattel and Hot Wheels will debut the new feature-length film, Team Hot Wheels: The Origin of Awesome, on Digital HD Sept. 2 and DVD/Blu-ray Sept. 30.
Building on the momentum from the launch of The Avengers franchise, Marvel is planning a robust licensing program for the highly anticipated sequel, The Avengers: Age of Ultron.
Twentieth Century Fox Consumer Products is commemorating the 25th anniversary of “The Simpsons” with a yearlong global celebration.
Mattel and mobile games publisher Chillingo have released the new game app “Hot Wheels World's Best Driver.”
Mattel has formed a new division, Playground Productions, which will be dedicated to the creation of strategic, multi-platform storytelling.
Mattel has launched the Hot Wheels Monster Jam Mighty Minis line, featuring micro-sized Monster Jam trucks.
Mattel has tapped Warner Bros. Interactive Entertainment to release its upcoming Hot Wheels video game.
Hot Wheels has teamed up with Toy State for a range of new remote controlled Hot Wheels-branded cars.
Feld Entertainment and Mattel have extended the licensing agreement between Monster Jam and Hot Wheels for another five years.
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