Mattel has formed a new division, Playground Productions, which will be dedicated to the creation of strategic, multi-platform storytelling.
Mattel has launched the Hot Wheels Monster Jam Mighty Minis line, featuring micro-sized Monster Jam trucks.
Mattel has tapped Warner Bros. Interactive Entertainment to release its upcoming Hot Wheels video game.
Hot Wheels has teamed up with Toy State for a range of new remote controlled Hot Wheels-branded cars.
Feld Entertainment and Mattel have extended the licensing agreement between Monster Jam and Hot Wheels for another five years.
With the onset of 2013 comes the debut of new toy ranges from the world's largest licensors and licensees.
Mega Brands is showcasing two new construction lines at Toy Fair this year featuring Mattel's Hot Wheels and Microsoft Studios' Halo.
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