Nabi, Fuhu’s kids’ tablet brand, has unveiled three new tablets inspired by Mattel’s Barbie, Hot Wheels and American Girl brands.
Target has unveiled its 2016 Top Toys List, half of which are playthings from licensed brands including Star Wars, “Paw Patrol,” Barbie, Pokémon and more.
Walmart has turned to real toy experts–kids ages 18 months to 12 years–to find this holiday season’s top 25 toys.
Mattel has unveiled its holiday toy list, featuring a slate of new products for brands including Barbie, DC Super Hero Girls, Hot Wheels and more.
Mattel has unveiled the new Hot Wheels Star Wars prototype armor Boba Fett character car, a European exclusive for London’s Star Wars Celebration event, taking place next month.
Hot Wheels has unveiled a collection of Beatles-themed cars in celebration of the 50th anniversary of the Beatles’ 1966 song, “Yellow Submarine.”
Marvel has tapped Mattel to produce a new range of Hot Wheels toys inspired by Captain America: Civil War.
Mattel is collaborating with Tynker to teach children computer science and programming with the help of brands such as Hot Wheels and Monster High.
After losing her crown to Disney’s Frozen characters in 2014, Barbie is back at No. 1 on the National Retail Federation’s Top Toys list for the 2015 holiday season.
Mattel has teamed with Tongal to create a wide variety of video content for brands across its portfolio including American Girl, Hot Wheels and Thomas & Friends.
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