Iron Man, Captain America and Thor were among the superheroes digitally assembled to escort the "Disney Infinity 2.0: Marvel Super Heroes" video game into the U.K. Monday.
It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Jakks Pacific is planning to add a line of toys to its current range of role-play items featuring existing and upcoming Marvel characters and properties.
True Drinks has extended its licensing agreement with Marvel to characters including The Avengers on its products.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.