Mercis has partnered with Kira Kids for a new line of kids' apparel featuring Dutch artist Dick Bruna’s classic character Miffy.
As part of her 60th birthday, creators of children's book character Miffy marked the occasion with the launch of www.miffyshop.co.uk.
Sony Pictures Television has picked up the new CGI preschool series featuring Dick Bruna’s classic character Miffy, for its preschool channel Tiny Pop.
Hong Kong-based toy company Boti Global has acquired the global license to manufacture toys for the preschool property "Miffy."
Mercis has appointed CPLG Nordic and CPLG Central and Eastern Europe to represent its brands, which include the classic Dick Bruna character Miffy.
Mercis is collaborating with retailer Uniqlo for a kidswear collection featuring Dick Bruna's Miffy, as the storybook character celebrates her 60th anniversary this year.
U.K. licensing executives Anthony Temple (Rainbow Designs), Alicia Davenport (DRi) and Stephen Gould (CPLG) have organized a Miffy & Friends Charity Cycling Challenge.
Miffy is getting ready to celebrate her 60th anniversary next year with plans for a host of events, partnerships and product launches in the U.K.
Dick Bruna’s classic character Miffy has been named as the mascot for the 2015 Tour de France.
In the run up to Miffy’s 60th anniversary in 2015, Mercis has signed new apparel partnerships for the character in Italy and Israel.
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