Mercis, which owns the Miffy property among others, has appointed CPLG Italy to represent its brands for licensing.
DRi Licensing’s Miffy brand is about to become even more fashionable with a clothing range by Poetic Gem.
DRi Licensing has unveiled plans to re-launch the classic Dutch publishing brand Miffy in the U.K., as it nears its 60th anniversary in 2015.
Simon and Schuster Children’s Books plans to re-launch the book brand Miffy in February 2014.
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