Dick Bruna’s classic character Miffy has been named as the mascot for the 2015 Tour de France.
In the run up to Miffy’s 60th anniversary in 2015, Mercis has signed new apparel partnerships for the character in Italy and Israel.
Mercis has partnered with the animation studio Blue-Zoo to produce a brand-new 52 x 7-minute animated TV series for the Miffy brand.
A host of British celebrities took part in Simon and Schuster’s re-launch of the Miffy book brand.
Mercis is planning a series of events featuring its character Miffy to promote exercise among kids in the Netherlands.
Poeticgem is planning a new line of women’s apparel that will tap into adult nostalgia for the classic character Miffy.
Mercis, which owns the Miffy property among others, has appointed CPLG Italy to represent its brands for licensing.
DRi Licensing’s Miffy brand is about to become even more fashionable with a clothing range by Poetic Gem.
DRi Licensing has unveiled plans to re-launch the classic Dutch publishing brand Miffy in the U.K., as it nears its 60th anniversary in 2015.
Simon and Schuster Children’s Books plans to re-launch the book brand Miffy in February 2014.
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