Bebe Stores has entered into a joint venture with Bluestar Alliance to help drive further growth of the brand through the execution of a global licensing model.
Catherine Malandrino, a subsidiary of Bluestar Alliance, has partnered with Delmar Jewelers to create several collections of fine jewelry.
Nanette Lepore, which is owned by Bluestar Alliance, has signed a licensing deal with Josmo Shoes for girls’ footwear.
Bluestar Alliance has acquired a "significant" interest in the Michael Bastian menswear brand for an undisclosed sum, creating a new joint venture, MB Brand Holdings.
Tween brand Limited Too, which is owned by Bluestar Alliance, has debuted a new line of branded tech products at the International CES trade show this week.
English Laundry, a Bluestar Alliance brand, has tapped Prodigy Brands to develop a line of branded footwear.
Brand management companies have aggressively expanded their portfolios and represent some the most important growth opportunities in licensing.
As fashion licensors, licensees and retailers from all over the world descend on Las Vegas for the MAGIC trade show, here are five trends that are driving the licensed apparel market.
Brand management company Bluestar Alliance has acquired the trademarks of Limited Too and is planning to bring the tween retailer back to market through licensing.
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