HIT Entertainment is partnering with Buddy Fruits, creators of the squeezable fruit pouch, for a cross-promotion featuring Thomas & Friends in the U.S.
HIT Entertainment and iStoryTime have launched the new digital storybook app, “Mike the Knight: Storybook Treasury.”
HIT Entertainment and Televisa have expanded their current broadcasting partnership.
Since the 1990s, The LEGO Group has also focused on building its licensed toy categories brick by brick.
Mattel is taking the Thomas & Friends franchise to the next level with a new retail business model that will emulate its popular American Girl property.
Amazon’s European TV and film service LOVEFiLM has bolstered its selection of kids' content with the addition of iconic TV shows.
Hit Entertainment has appointed Simba-Dickie as the new European master toy partner (excluding the U.K.) for its Fireman Sam brand.
Hit Entertainment has appointed Kate Schlomann as vice president of global brand management.
HIT Entertainment has launched the Thomas & Friends Tracks4Thomas U.K. holiday charity campaign, in partnership with Hamleys.
Just Promotions has renewed its contract with Hit Entertainment for Thomas & Friends live events in Australia and New Zealand.
HIT Entertainment has greenlit three direct-to-DVD feature specials for its tent pole brands.
Acquisitions are changing the landscape as licensors chase growth and diversification.
As one of the world’s leading preschool entertainment licensors, HIT is taking its coveted portfolio of brands to new and different places.
HIT Entertainment has announced sales for more than 120 hours of preschool entertainment content for titles in its portfolio of properties.
HIT Entertainment’s preschool property Thomas & Friends is increasing its presence in the health space with two new deals.
Hit Entertainment has teamed up with the Minnesota Children’s Museum to develop a traveling exhibit featuring Thomas & Friends.
HIT Entertainment has teamed up again with the digital publisher P2 Games for a second app featuring Fireman Sam.
HIT Entertainment and Corus Entertainment’s Nelvana have greenlit a second season of their preschool series, “Mike the Knight.”
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