Mattel and HIT Entertainment’s preschool brands are transforming their licensing approach to stay better connected to consumers worldwide.
HIT Entertainment's rebooted "Bob the Builder" TV series is striking a chord with audiences in the U.K., where it debuted in September on Channel 5’s Milkshake.
Mattel and its preschool entertainment arm HIT Entertainment have teamed with 9 Story Media Group to reboot the preschool brands "Barney & Friends" and "Angelina Ballerina."
Preschool digital streaming service OobEdoO has picked up three new series from BBC Worldwide and HIT Entertainment.
HIT Entertainment, a division of Mattel, is bringing back PBS series “Bob the Builder” with updated CGI-animation, a brand-new look, new voices and a slate YouTube shorts.
HIT Entertainment has finalized a global partnership with Virgin Atlantic to bring the "Thomas & Friends" brand to the skies.
This August, HIT Entertainment is bringing kids' favorite blue engine and the Island of Sodor to life at the Thomas Land permanent attraction at Edaville USA.
HIT Entertainment, a subsidiary of Mattel, has greenlit a second season and 60-minute special for its CGI series, "Bob the Builder."
HIT Entertainment, a subsidiary of Mattel, will launch the latest CGI, feature-length "Thomas & Friends" special, Sodor’s Legend of the Lost Treasure, on DVD this fall.
Mexican free-to-air broadcaster Televisa has snagged the rights to HIT Entertainment's re-imagined "Bob the Builder" series.
The first-ever Thomas racing app, “Thomas & Friends: Go Go Thomas!,” has launched in the Apple App Store.
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