Mattel has tapped CPLG to serve as its licensing agent across the Balkans, CIS, Baltics, Ukraine, Czech Republic, Hungary and Slovakia.
Mattel and HIT Entertainment will debut the latest feature-length “Thomas and Friends” special, Sodor’s Legend of the Lost Treasure, in China on Feb. 20, marking the first time a Mattel-owned brand will be released theatrically in the country.
Mattel and HIT Entertainment have sold “Bob the Builder” to multiple channels in Europe and Africa.
Mattel and HIT Entertainment’s preschool brands are transforming their licensing approach to stay better connected to consumers worldwide.
HIT Entertainment's rebooted "Bob the Builder" TV series is striking a chord with audiences in the U.K., where it debuted in September on Channel 5’s Milkshake.
Mattel and its preschool entertainment arm HIT Entertainment have teamed with 9 Story Media Group to reboot the preschool brands "Barney & Friends" and "Angelina Ballerina."
Preschool digital streaming service OobEdoO has picked up three new series from BBC Worldwide and HIT Entertainment.
HIT Entertainment, a division of Mattel, is bringing back PBS series “Bob the Builder” with updated CGI-animation, a brand-new look, new voices and a slate YouTube shorts.
HIT Entertainment has finalized a global partnership with Virgin Atlantic to bring the "Thomas & Friends" brand to the skies.
This August, HIT Entertainment is bringing kids' favorite blue engine and the Island of Sodor to life at the Thomas Land permanent attraction at Edaville USA.
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