HIT Entertainment is partnering with Buddy Fruits, creators of the squeezable fruit pouch, for a cross-promotion featuring Thomas & Friends in the U.S.
HIT Entertainment and iStoryTime have launched the new digital storybook app, “Mike the Knight: Storybook Treasury.”
HIT Entertainment and Televisa have expanded their current broadcasting partnership.
Since the 1990s, The LEGO Group has also focused on building its licensed toy categories brick by brick.
Mattel is taking the Thomas & Friends franchise to the next level with a new retail business model that will emulate its popular American Girl property.
Amazon’s European TV and film service LOVEFiLM has bolstered its selection of kids' content with the addition of iconic TV shows.
Hit Entertainment has appointed Simba-Dickie as the new European master toy partner (excluding the U.K.) for its Fireman Sam brand.
Hit Entertainment has appointed Kate Schlomann as vice president of global brand management.
HIT Entertainment has launched the Thomas & Friends Tracks4Thomas U.K. holiday charity campaign, in partnership with Hamleys.
Just Promotions has renewed its contract with Hit Entertainment for Thomas & Friends live events in Australia and New Zealand.
HIT Entertainment is lining up a roster of new licensing partners in the U.S. for “Thomas and Friends” and “Mike the Knight.”
HIT Entertainment and developer Funny Garbage have teamed up for the new app “Mike the Knight: Knight in Training Game Pack.”
HIT Entertainment’s Be A Knight, Do It Right marketing campaign for the second season of “Mike the Knight” is in full swing in the U.K.
HIT Entertainment has appointed three executives to spearhead global brand efforts for several of its top brands.
HIT Entertainment has greenlit three direct-to-DVD feature specials for its tent pole brands.
Acquisitions are changing the landscape as licensors chase growth and diversification.
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