Beer makers poured more than $23 million into YouTube over the past 12 months, aiming to connect with Millennial consumers.
International brewer Heineken has launched its fifth annual #Heineken100 initiative featuring a number of exclusive product collaborations.
Heineken has unveiled a new branded bag created with the accessories brand KillSpencer for its #Heineken100 program.
Heineken has debuted two new shoes created in collaboration with fashion designer Mark McNairy.
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