Pillow Pets has added a number of new brands to its line of convertible plush characters from Disney, Nickelodeon and Sanrio.
In addition to celebrating Hello Kitty’s 40th anniversary, Team! Licensing has added a number of new partners for the Sanrio brand in G/A/S.
Sanrio has announced a new collaboration with Minnetonka for two Hello Kitty moccasin collections.
A year in review and look ahead at the market Down Under. Editorial is provided by License! Global’s Australian content partner, The Bugg Report.
From the skyrocketing success of digital-first properties to major shifts in the television landscape to big name brand acquisitions, here is the news that shaped 2013.
GungHo Online Entertainment has partnered with Sanrio to feature Hello Kitty and other characters in its mobile game “Puzzle & Dragons.”
In conjunction with widened retail distribution in the U.K., RoBel Confectionery will debut a new range of its Tung Toos featuring Hello Kitty.
The deals and companies that shaped the licensing business in 2013 and were also among the most widely viewed.
Yuko Shimizu has teamed up with 4 Dots Media to release a new game app for her newest character property, Rebecca Bonbon,
Topline has teamed up with the NBA and Sanrio for a line of NBA apparel featuring Hello Kitty.
Celessence Technologies has launched an innovative new brand extension–scents that can be incorporated into textiles and printed products.
Sanrio's global lifestyle brand Hello Kitty continues to grow with a series of new products and partners slated for this year.
Sanrio is rolling out a new partnership with Moxi Roller Skates for a line of Hello Kitty-branded skates and custom wheels.
Warner Bros., in partnership with DC Entertainment, and Sanrio have teamed up for a Hello Kitty x DC Comics cross-over.
Team! Licensing has been appointed to represent Hello Kitty and other Sanrio brands in Germany, Austria and Switzerland.
LEGO, Weta Workshop and Pretty Ugly have all unveiled exclusive licensed merchandise for Comic-Con International.
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