Following a year of celebrations for the 40th anniversary of Hello Kitty, the momentum will continue for the Sanrio character at Brand Licensing Europe.
Sanrio has partnered with a selection of Los Angeles’ hottest foodie spots to launch Hello Kitty’s Hungry Hunt.
Build-A-Bear Workshop will add a Hello Kitty 40th anniversary edition to its current Hello Kitty collection of customizable plush.
An exclusive look at the past, present and future of this iconic brand that has become one of the world’s most recognizable and beloved characters.
Even in a non-movie year, business is flourishing for Warner Bros. Consumer Products EMEA, and the company has a huge amount of new content in the pipeline.
While there is a world of difference between Hello Kitty and SpongeBob SquarePants, there are also many similarities that distinguish these properties from others.
Sanrio has partnered with New York-based apparel company MAG Brands for a collection of Hello Kitty outerwear for the U.S. market.
Sanrio has revealed details for Hello Kitty Con 2014, the first official Hello Kitty fan convention in the world.
Italian fashion brand and retailer Pynkiss Milano is planning a home décor line as well as a range of Abayas featuring Hello Kitty.
Rio Licensing has brokered an extension of its deal with Nordtex in Russia for Hello Kitty-branded household goods and home textiles.
Sanrio has tapped brand experience agency SGA Productions to launch Hello Kitty live events across the U.K, in a deal brokered by Fluid World.
Sanrio and its publishing partners have announced the first-ever Hello Kitty Reading Day on Oct. 25.
Celessence Technologies has launched an innovative new brand extension–scents that can be incorporated into textiles and printed products.
Warner Bros. Consumer Products EMEA, in partnership with DC Entertainment, has unveiled new artwork for its collaboration between Sanrio’s Hello Kitty and DC Comics.
Yuko Shimizu has teamed up with 4 Dots Media to release a new game app for her newest character property, Rebecca Bonbon,
Rubie's Masquerade Co. has been appointed as the official EMEA dress-up licensee for Warner Bros. Consumer Products’ and Sanrio’s DC Comics x Hello Kitty collaboration.
The deals and companies that shaped the licensing business in 2013 and were also among the most widely viewed.
In conjunction with widened retail distribution in the U.K., RoBel Confectionery will debut a new range of its Tung Toos featuring Hello Kitty.
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