Sanrio has announced a new collaboration with Minnetonka for two Hello Kitty moccasin collections.
A year in review and look ahead at the market Down Under. Editorial is provided by License! Global’s Australian content partner, The Bugg Report.
From the skyrocketing success of digital-first properties to major shifts in the television landscape to big name brand acquisitions, here is the news that shaped 2013.
GungHo Online Entertainment has partnered with Sanrio to feature Hello Kitty and other characters in its mobile game “Puzzle & Dragons.”
In conjunction with widened retail distribution in the U.K., RoBel Confectionery will debut a new range of its Tung Toos featuring Hello Kitty.
The deals and companies that shaped the licensing business in 2013 and were also among the most widely viewed.
Yuko Shimizu has teamed up with 4 Dots Media to release a new game app for her newest character property, Rebecca Bonbon,
Sanrio has tapped brand experience agency SGA Productions to launch Hello Kitty live events across the U.K, in a deal brokered by Fluid World.
Celessence Technologies has launched an innovative new brand extension–scents that can be incorporated into textiles and printed products.
LEGO, Weta Workshop and Pretty Ugly have all unveiled exclusive licensed merchandise for Comic-Con International.
Comic-Con International opens its doors today with a Walking Dead zombie run and Sanrio making its debut at the show.
San Diego Comic-Con, which was held July 18-21, is a pop culture convention that serves as a testing ground for properties and a strong market for product exclusives.
Sanrio and Manhattan Portage have collaborated on a worldwide, limited edition Hello Kitty bag collection.
A Hello Kitty airliner, developed by Sanrio and EVA Air, made its U.S. debut Wednesday.
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