As Sanrio continues to develop its brands in Russia and the CIS, the company has appointed Megalicense International as its licensing agent in the region.
Hello Kitty and her Sanrio friends are heading to Nintendo systems this fall with three new games, including the character's first-ever foray onto the Wii U platform.
Footwear and apparel licensee Leomil has expanded its partnership with Sanrio to include Colombia and Central America.
Sanrio is celebrating the 40th anniversaries of Little Twin Stars and My Melody this year at Comic-Con International in San Diego, Calif., taking place from today through Sunday.
Sanrio has partnered with children’s cookery author Annabel Karmel to launch a new line of organic Hello Kitty pastas.
Sanrio has announced a host of new licensing agreements for its brands including Little Twin Stars, Hello Kitty and more.
Sanrio has teamed with Universal Parks & Resorts will develop Hello Kitty interactive retail experience shops at its Orlando and Hollywood parks.
Marvel's 'Daredevil' Line, Peanuts Arrives at Target, a Pokémon Pop-Up... this is the news that shaped the week of May 25.
Sanrio has partnered with The Mentholatum Company's Softlips Cube 5-in-1 Lip Care to launch a new collection of Hello Kitty lip balms.
Hello Kitty is hitting the road in her first-ever live North American tour: "Hello Kitty’s Supercute Friendship Festival."
Sanrio and kids’ app company Budge Studios have released the new game app "Hello Kitty Nail Salon."
VIZ Media has published the latest graphic novel in its line of original Hello Kitty titles, Hello Kitty: It's About Time.
2014 was year of big successes (Frozen), milestones (Hello Kitty’s 40th) and industry-changing innovations (3D printing). Here’s a recap of the news that shaped the year.
Sanrio has revealed details for Hello Kitty Con 2014, the first official Hello Kitty fan convention in the world.
Vandor has introduced its first-ever line of licensed shopper totes featuring five of its top licenses–Marilyn Monroe, My Little Pony, Hello Kitty, Marvel Comics and Star Wars.
Sanrio has partnered with New York-based apparel company MAG Brands for a collection of Hello Kitty outerwear for the U.S. market.
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