Sanrio has partnered with New York-based apparel company MAG Brands for a collection of Hello Kitty outerwear for the U.S. market.
Sanrio has revealed details for Hello Kitty Con 2014, the first official Hello Kitty fan convention in the world.
Italian fashion brand and retailer Pynkiss Milano is planning a home décor line as well as a range of Abayas featuring Hello Kitty.
Rio Licensing has brokered an extension of its deal with Nordtex in Russia for Hello Kitty-branded household goods and home textiles.
Rubie's Masquerade Co. has been appointed as the official EMEA dress-up licensee for Warner Bros. Consumer Products’ and Sanrio’s DC Comics x Hello Kitty collaboration.
Warner Bros. Consumer Products EMEA, in partnership with DC Entertainment, has unveiled new artwork for its collaboration between Sanrio’s Hello Kitty and DC Comics.
Sanrio and its publishing partners have announced the first-ever Hello Kitty Reading Day on Oct. 25.
License! Global explores the opportunities and challenges of the Japanese licensed consumer product market.
Sanrio is kicking off a year of festivities to celebrate the 40th anniversary of pop icon Hello Kitty.
Sanrio is launching Hello Kitty’s first permanent attraction in Europe at the Drusillas Park zoo in East Sussex, England.
Sanrio has announced a new collaboration with Minnetonka for two Hello Kitty moccasin collections.
In addition to celebrating Hello Kitty’s 40th anniversary, Team! Licensing has added a number of new partners for the Sanrio brand in G/A/S.
Sanrio and the body care line Earth Therapeutics have teamed up for a new Hello Kitty spa collection.
Pillow Pets has added a number of new brands to its line of convertible plush characters from Disney, Nickelodeon and Sanrio.
Warner Bros. Consumer Products EMEA revealed the first full-character creative artwork for its Hello Kitty x DC Comics Super Heroes cross-over.
Sanrio has teamed with jewelry designer Chan Luu for an exclusive collection of handmade jewelry featuring pop icon Hello Kitty.
Sanrio has partnered with the Designers Guild in the U.K. to launch an exclusive collaborative collection featuring Hello Kitty.
Sanrio and Sourcebooks have teamed up to create a new personalized children’s book series featuring Hello Kitty.
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