On the heels of the Hello Kitty Café Truck, Sanrio has opened the first Hello Kitty Café in the U.S.
Sanrio has tapped Torrid to create the first limited edition Hello Kitty plus-size capsule collection.
Sanrio has partnered with Grandi Giochi, an Italy-based toy manufacturer, to launch a range of Hello Kitty-branded toys in Europe and the Middle East.
Sanrio has tapped six new licensees to produce a variety of products inspired by Hello Kitty and other characters from Sanrio’s portfolio.
Sanrio has tapped Dunkin' Donuts to launch the first Hello Kitty Donuts in Germany.
Sanrio has partnered with Trumpette for a collection of Hello Kitty socks and tights for infants.
Sanrio has partnered with Züca to launch a new range of Hello Kitty luggage.
Sanrio has partnered to open the Hello Kitty Shop at the Universal Orlando Resort in Florida.
Sanrio has named Just Play as the master toy licensee for its Hello Kitty brand and tapped KIDdesigns for branded electronics and mobile accessories.
Sanrio's pop icon Hello Kitty is the newest muse of the salon nail care brand OPI with the launch of new line of limited edition lacquers in Australia and New Zealand.
As Sanrio continues to develop its brands in Russia and the CIS, the company has appointed Megalicense International as its licensing agent in the region.
The Hello Kitty museum retrospective "Hello! Exploring the Supercute World of Hello Kitty," will be on display at the EMP Museum in Seattle, Wash., beginning Nov. 14.
Rising Star Games will launch three new Hello Kitty titles for Nintendo platforms in November in the U.K.
Sanrio is showcasing new creative ideas for its top brands at Brand Licensing Europe this week in London, including Hello Kitty, My Melody and Mr. Men Little Miss.
Sanrio has unveiled a series of new fashion collaborations that bring its Hello Kitty brand to the menswear aisle.
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