Sanrio has teamed with California-based cosmetics company ColourPop for a new collaboration–ColourPop x Hello Kitty.
Sanrio has tapped Loot Crate to debut a new, branded subscription gift box, called Sanrio Small Gift Crate.
Sanrio has tapped Zoobe Message Entertainment to feature multiple brands, including Hello Kitty, on a host of 2D and 3D digital products.
Sanrio will launch a new Hello Kitty campaign, called Hello Kitty for President, featuring a host of presidential-themed activations and merchandise.
Sanrio has partnered with French-Austrian designer Marina Hoermanseder on a capsule collection featuring Hello Kitty in a deal brokered by Team! Licensing.
Sanrio has partnered with Australia-based patisserie café LuxBite to feature Hello Kitty on a range of sweets, in a deal brokered by Haven Licensing.
Sanrio’s Hello Kitty, in partnership with Dunkin’ Donuts and ZGM, will be taking part in this year’s Museumsuferfest in Frankfurt, Germany.
Sanrio has tapped Tangle Teezer to feature Hello Kitty on a range of compact stylers.
On the heels of the Hello Kitty Café Truck, Sanrio has opened the first Hello Kitty Café in the U.S.
Sanrio has tapped Torrid to create the first limited edition Hello Kitty plus-size capsule collection.
Sanrio has partnered with Züca to launch a new range of Hello Kitty luggage.
Sanrio has partnered with Trumpette for a collection of Hello Kitty socks and tights for infants.
Sanrio has tapped Dunkin' Donuts to launch the first Hello Kitty Donuts in Germany.
Sanrio has tapped six new licensees to produce a variety of products inspired by Hello Kitty and other characters from Sanrio’s portfolio.
Sanrio has partnered with Grandi Giochi, an Italy-based toy manufacturer, to launch a range of Hello Kitty-branded toys in Europe and the Middle East.
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