Build-A-Bear Workshop will add a Hello Kitty 40th anniversary edition to its current Hello Kitty collection of customizable plush.
Sanrio has partnered with New York-based apparel company MAG Brands for a collection of Hello Kitty outerwear for the U.S. market.
Sanrio has revealed details for Hello Kitty Con 2014, the first official Hello Kitty fan convention in the world.
Italian fashion brand and retailer Pynkiss Milano is planning a home décor line as well as a range of Abayas featuring Hello Kitty.
Rio Licensing has brokered an extension of its deal with Nordtex in Russia for Hello Kitty-branded household goods and home textiles.
Rubie's Masquerade Co. has been appointed as the official EMEA dress-up licensee for Warner Bros. Consumer Products’ and Sanrio’s DC Comics x Hello Kitty collaboration.
Warner Bros. Consumer Products EMEA, in partnership with DC Entertainment, has unveiled new artwork for its collaboration between Sanrio’s Hello Kitty and DC Comics.
Sanrio and its publishing partners have announced the first-ever Hello Kitty Reading Day on Oct. 25.
License! Global explores the opportunities and challenges of the Japanese licensed consumer product market.
Sanrio is kicking off a year of festivities to celebrate the 40th anniversary of pop icon Hello Kitty.
GungHo Online Entertainment has partnered with Sanrio to feature Hello Kitty and other characters in its mobile game “Puzzle & Dragons.”
From the skyrocketing success of digital-first properties to major shifts in the television landscape to big name brand acquisitions, here is the news that shaped 2013.
A year in review and look ahead at the market Down Under. Editorial is provided by License! Global’s Australian content partner, The Bugg Report.
While there is a world of difference between Hello Kitty and SpongeBob SquarePants, there are also many similarities that distinguish these properties from others.
An exclusive look at the past, present and future of this iconic brand that has become one of the world’s most recognizable and beloved characters.
Sanrio has announced a new collaboration with Minnetonka for two Hello Kitty moccasin collections.
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