Hasbro has partnered with Aurora World for a new line of My Little Pony plush in the U.S. and Canada.
Build-A-Bear Workshop and Hasbro have teamed up for the first-ever make-your-own My Little Pony event.
Hasbro has appointed Brand is-Real to boost the presence of Littlest Pet Shop, My Little Pony, Transformers and Furby in Israel.
Hasbro has tapped World Trade Jewelers to create a range of jewelry featuring some of its top brands like Scrabble and My Little Pony.
Hasbro has teamed up with Silver Dolphin Books in a new multi-year partnership to create activity books based on the Play-Doh brand in North and Latin America.
Hasbro and its partner Gameloft have added a new interactive feature to the "Littlest Pet Shop" app that creates an interactive experience with the physical toys.
As New York Toy Fair wrapped up Wednesday, Hasbro unveiled a new theme for its Transformers brand, as well as new product for Sesame Street, G.I. Joe, Star Trek and Furby.
Universal Partnerships & Licensing has tapped Hasbro to create the global toy line for Jurassic Park 4, which will debut June 13, 2014.
Hasbro has extended its European partnership with the electronics company Lexibook to include additional franchises and to create the Lexibook Tablet Furby.
Warner Bros. Consumer Products has teamed up with USAopoly to celebrate the 75th anniversary of The Wizard of Oz with a collector’s edition Monopoly.
Hasbro has teamed up with Egmont Media to release an interactive storybook app based on the “Transformers Prime” TV series.
Hasbro has released a new toy line to accompany the debut of the new animated series “B-Daman Crossfire.”
The latest iteration of Rovio Entertainment’s Angry Birds app brand, “Angry Birds Go!,” launched worldwide Wednesday.
Hasbro and DeNA have launched an app version of their action card-battle game G.I. Joe: Battleground.
San Diego Comic-Con, which was held July 18-21, is a pop culture convention that serves as a testing ground for properties and a strong market for product exclusives.
Disney is ramping up its Star Wars efforts with the announcement of “Star Wars Rebels,” a new animated television series.
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