Hasbro has tapped World Trade Jewelers to create a range of jewelry featuring some of its top brands like Scrabble and My Little Pony.
Hasbro has teamed up with Silver Dolphin Books in a new multi-year partnership to create activity books based on the Play-Doh brand in North and Latin America.
Hasbro and its partner Gameloft have added a new interactive feature to the "Littlest Pet Shop" app that creates an interactive experience with the physical toys.
As New York Toy Fair wrapped up Wednesday, Hasbro unveiled a new theme for its Transformers brand, as well as new product for Sesame Street, G.I. Joe, Star Trek and Furby.
Universal Partnerships & Licensing has tapped Hasbro to create the global toy line for Jurassic Park 4, which will debut June 13, 2014.
Hasbro has extended its European partnership with the electronics company Lexibook to include additional franchises and to create the Lexibook Tablet Furby.
Hasbro and DeNA have launched an app version of their action card-battle game G.I. Joe: Battleground.
San Diego Comic-Con, which was held July 18-21, is a pop culture convention that serves as a testing ground for properties and a strong market for product exclusives.
Netflix and Hasbro have expanded their existing agreement to make two more of Hasbro’s shows–“Littlest Pet Shop” and “Kaijudo: Rise of the Duel Masters”–available to Netflix members in the U.S.
Hasbro has acquired a majority stake in the mobile gaming company Backflip Studios.
Hasbro has launched the new Nerf Rebelle line, a sports action brand designed just for girls.
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