Close to 100 Mr. Monopolys descended onto the streets of Central London Sunday to celebrate the new Monopoly Empire board game.
Rovio Entertainment released the sequel app “Angry Birds Star Wars II” Wednesday alongside a range of interactive figures from Hasbro.
Mr. Potato Head has traveled through space and time to take on the persona of Doctor Who’s Eleventh Doctor.
Hasbro has launched the new Nerf Rebelle line, a sports action brand designed just for girls.
Hasbro has released a new toy line to accompany the debut of the new animated series “B-Daman Crossfire.”
Hasbro has teamed up with Ubisoft to develop console games based on some of the toy company’s most popular game brands.
San Diego Comic-Con, which was held July 18-21, is a pop culture convention that serves as a testing ground for properties and a strong market for product exclusives.
Marvel will launch its next major franchise, Guardians of the Galaxy, in 2014 and is already building an out of this world consumer products program.
IDW Limited is planning a deluxe hardcover collection of its My Little Pony: Friendship is Magic comic series.
Build-A-Bear Workshop and Hasbro have expanded their My Little Pony offering following April’s successful collaboration.
Disney U.K. held its Christmas product launch in London Thursday, highlighted by The Disney Dozen–12 products that will lead its Christmas charge.
Hasbro has teamed up with comic book publisher IDW for a new standalone comic series featuring Transformers and G.I. Joe.
Universal Partnerships & Licensing is teaming up with a range of top companies in support of Despicable Me 2.
Hasbro has unveiled the final creation in its Fan Built Bot Poll, which let fans vote design a Transformers character.
Hasbro has signed a raft of new fashion deals for its My Little Pony and Transformers brands.
Hasbro has appointed Brand is-Real to boost the presence of Littlest Pet Shop, My Little Pony, Transformers and Furby in Israel.
Hasbro has extended its partnership with DeNA for a series of new mobile games based on G.I. Joe and Dungeons & Dragons.
Hasbro and The Walt Disney Company have expanded their strategic merchandising relationship for Marvel and Star Wars.
Rovio Entertainment has unveiled details for the next iteration of its Angry Birds franchise, Angry Birds Go!.
Build-A-Bear Workshop and Hasbro have teamed up for the first-ever make-your-own My Little Pony event.
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