Toys 'R' Us lifted the curtain on its plans for the 2014 holiday season during a preview event at its showcase Time's Square store in New York City Wednesday.
Hasbro and Bazooka Candy Brands have joined forces for a cross-promotion launching this month.
Disney Consumer Products and Marvel have launched an annual national campaign aimed at taking the Marvel brand to new heights–Marvel Super Hero September.
USAopoly has released its latest Monopoly crossover edition based on the TV series “The Big Bang Theory.”
Hasbro and Ubisoft announced the launch of the Hasbro Game Channel which will begin airing on game consoles this fall.
Game makers USAopoly, under license from Hasbro, and Nickelodeon will release two Monopoly Teenage Mutant Ninja Turtles board games this fall.
Hasbro returns to Comic-Con International in San Diego, Calif., this week to celebrate its iconic brands and licensed offerings.
Hasbro and IDW will auction off a one-of-kind My Little Pony: Friendship is Magic comic book for charity.
Playing card company Caramundi is bringing its new Shuffle card game range to France.
Snap Creative and its in-theater division SnapCo are planning five promotional toy programs at movie theaters worldwide this summer.
Hasbro has signed a raft of new fashion deals for its My Little Pony and Transformers brands.
K’Nex Brands has teamed with The Goddard School chain of preschools in the U.S. for an educational campaign featuring Tinkertoy.
GenerationOn, the youth enterprise of Points of Light and Hasbro, will honor six inspiring young people this week.
Rovio Entertainment has unveiled details for the next iteration of its Angry Birds franchise, Angry Birds Go!.
The winners of the sixth annual Toy Fair Best New Toy Awards were announced Tuesday on the first day of the U.K. Toy Fair in London.
Hasbro teamed up with retailers Monday for Cybertron Monday, an online global sales event featuring the Transformers brand.
Hasbro has announced plans to re-launch to of its classic children’s brands–Weebles and Spirograph.
Hasbro, DeNA and IDW Publishing are collaborating for a new interactive experience tied to the mobile card battle game “Transformers: Legends.”
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