Hasbro has tapped IDW Publishing to publish a new comic series based on Hasbro’s “Mobile Armored Strike Kommand (M.A.S.K.)” property.
Hasbro and Paramount Pictures have hired 10 writers to develop a cross-property, interconnected on-screen universe for the toy company.
Hasbro Studios, the Los Angeles-based entertainment division of Hasbro, has partnered with Sony Music Entertainment for the release of “Transformers Roll Out,” an alt-rock tribute to Hasbro’s Transformers franchise.
Hasbro has partnered with PlayDate Digital to launch its first-ever Mr. Potato Head interactive storybook app, “Mr. Potato Head School Rush.”
Hasbro’s Play-Doh has partnered with Turner’s Cartoon Network, Boomerang and Cartoonito for a Play-Doh Town sponsorship deal, which includes TV, digital and social media activity across the U.K.
Selection of exclusive presentations from the sold out NYC Licensing Summit to be made available online.
Hasbro, in collaboration with brands featured in the latest Monopoly Empire game, celebrated World Monopoly Day (and the brand’s 81st birthday), March 19.
Hasbro has partnered with Wizard of the Coast to launch the game Robo Rally, a strategy game from the early 1990’s.
Viz Media and Wizards of the Coast, a subsidiary of Hasbro, have partnered to release a series of art books based on the strategy game Magic: The Gathering.
Hasbro has partnered with Sunrights and D-rights to re-launch the “Beyblade” franchise.
Hasbro has signed multiple new licensing deals for several of its game brands, and is introducing a new Internet brand to physical games.
Hasbro celebrated the first-ever worldwide Play-Doh Day Wednesday.
Hasbro's Toybox Tools initiative, which aims to help children with developmental disabilities, has unveiled a series of new products featuring some of its top brands.
PlayDate Digital has launched its second "Transformers Rescue Bots" storybook, based on the animated series.
In an agreement between Hasbro and multi-channel network Machinima, the Transformers will be re-imagined in a new series based on “Generations: The Combiner Wars.”
4K Media has partnered with USAopoly to create "Yu-Gi-Oh!"-themed coin banks and puzzles as well as special "Yu-Gi-Oh!" editions of Monopoly and Yahtzee games.
Hasbro and Paramount Pictures are joining forces to bring five of the toy company’s properties to feature films.
To tie in with the return of Fox's game show “Are You Smarter Than a 5th Grader?” Hasbro will release a board game this summer.
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