K'Nex is bringing the manufacturing of classic toy brand Lincoln Logs back to the U.S.
Hasbro has elected the current vice chairman of Lionsgate, Michael Burns, as an independent director to its board of directors.
IDW Publishing is expanding its long-standing relationship with Hasbro with plans for a comic book series featuring Jem and the Holograms.
With digital devices now a daily presence in kids’ lives and new innovations like 3D printing entering the mainstream, technology is driving the toy category.
Purple carpet on the main aisle wasn’t the only new addition at Brand Licensing Europe this year. The event welcomed more exhibitors than ever before, highlighting the vibrancy of the EMEA licensing industry.
My Life Games has launched customizable Monopoly and Scrabble games, under license from Hasbro, exclusively on CafePress.com.
Hasbro has launched Toybox Tools, a free online resource to help caregivers and educators make playtime fun for children with developmental disabilities.
There are a multitude of reasons why a Hasbro/DreamWorks merger makes sense, not only from a financial viewpoint, but also from a practical business and synergistic perspective. Here are 10.
Hasbro has promoted John Frascotti to the newly created position of president, Hasbro Brands.
Hasbro has signed a global agreement with PEZ International to develop a My Little Pony-branded line of PEZ dispensers.
Hasbro and the playing card brand Cartamundi have partnered to develop a new line of card games based Hasbro’s global brands in Europe.
Hasbro and Mattel have both reported their results for the first quarter of 2014, and one toy company certainly faired better than the other.
DeNA and Hasbro have launched the official mobile game for the feature film Transformers: Age of Extinction, which arrived in theaters Friday.
Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
K’Nex Brands has teamed with The Goddard School chain of preschools in the U.S. for an educational campaign featuring Tinkertoy.
GenerationOn, the youth enterprise of Points of Light and Hasbro, will honor six inspiring young people this week.
Snap Creative and its in-theater division SnapCo are planning five promotional toy programs at movie theaters worldwide this summer.
In collaboration with Sony Pictures Consumer Products, PPW Toys is planning a new line of PopTaters collectible figures based on characters from "Breaking Bad."
The winners of the sixth annual Toy Fair Best New Toy Awards were announced Tuesday on the first day of the U.K. Toy Fair in London.
Hasbro teamed up with retailers Monday for Cybertron Monday, an online global sales event featuring the Transformers brand.
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