Hasbro has promoted John Frascotti to the newly created position of president, Hasbro Brands.
Hasbro has signed a global agreement with PEZ International to develop a My Little Pony-branded line of PEZ dispensers.
In collaboration with Sony Pictures Consumer Products, PPW Toys is planning a new line of PopTaters collectible figures based on characters from "Breaking Bad."
Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Discovery Communications and Hasbro will re-brand the jointly owned The Hub Network as Discovery Family Channel.
Disney Consumer Products and Hasbro have entered a new strategic merchandising relationship to develop dolls for the Disney Princess and Frozen properties.
Disney Consumer Products has unveiled an intergalactic assortment of products for the new Disney XD animated TV series "Star Wars Rebels."
Shwings and Things has signed a deal with Hasbro's My Little Pony for a line of shoe accessories.
Hasbro and 3DPlusMe have introduced Super Awesome Me, a personalized 3D printing experience that allows kids to become one of their favorite characters.
Toys 'R' Us lifted the curtain on its plans for the 2014 holiday season during a preview event at its showcase Time's Square store in New York City Wednesday.
K’Nex Brands has teamed with The Goddard School chain of preschools in the U.S. for an educational campaign featuring Tinkertoy.
GenerationOn, the youth enterprise of Points of Light and Hasbro, will honor six inspiring young people this week.
Snap Creative and its in-theater division SnapCo are planning five promotional toy programs at movie theaters worldwide this summer.
The winners of the sixth annual Toy Fair Best New Toy Awards were announced Tuesday on the first day of the U.K. Toy Fair in London.
Hasbro teamed up with retailers Monday for Cybertron Monday, an online global sales event featuring the Transformers brand.
Playing card company Caramundi is bringing its new Shuffle card game range to France.
Hasbro, DeNA and IDW Publishing are collaborating for a new interactive experience tied to the mobile card battle game “Transformers: Legends.”
Konami Gaming has partnered with Hasbro and Wizards of the Coast to develop two Dungeons & Dragons-themed slot machines.
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