Executives from three top toy companies–Hasbro, Jazwares and Mattel–will deliver the Toys to Content: Where Do We Go From Here? keynote address at Licensing Expo, June 21.
Nintendo and Level-5 will launch the “Yo-Kai Watch 2” video game in the U.S. exclusively for the Nintendo 3DS family of systems, Sept. 30.
Hasbro has tapped IDW Publishing to publish a new comic series based on Hasbro’s “Mobile Armored Strike Kommand (M.A.S.K.)” property.
Hasbro and Paramount Pictures have hired 10 writers to develop a cross-property, interconnected on-screen universe for the toy company.
Hasbro Studios, the Los Angeles-based entertainment division of Hasbro, has partnered with Sony Music Entertainment for the release of “Transformers Roll Out,” an alt-rock tribute to Hasbro’s Transformers franchise.
Hasbro has partnered with PlayDate Digital to launch its first-ever Mr. Potato Head interactive storybook app, “Mr. Potato Head School Rush.”
Hasbro’s Play-Doh has partnered with Turner’s Cartoon Network, Boomerang and Cartoonito for a Play-Doh Town sponsorship deal, which includes TV, digital and social media activity across the U.K.
Selection of exclusive presentations from the sold out NYC Licensing Summit to be made available online.
Hasbro, in collaboration with brands featured in the latest Monopoly Empire game, celebrated World Monopoly Day (and the brand’s 81st birthday), March 19.
Hasbro has partnered with Wizard of the Coast to launch the game Robo Rally, a strategy game from the early 1990’s.
Hasbro has appointed Michelle Micone as vice president of licensing for North America in its global licensing and publishing team.
Hasbro is partnering with Lionsgate to bring its My Little Pony franchise to the big screen.
Hasbro has tapped Dickie Toys, part of the Simba Dickie Group, to develop a new range of vehicle toys for Transformers brand.
Hasbro, in conjunction with Backflip Studios and Space Ape Games, will release “Transformers: Earth Wars” this spring worldwide, excluding Japan and China.
Hasbro is showcasing its portfolio of global franchises at Licensing Expo this week including Transformers, My Little Pony, Nerf, Monopoly and Jem And The Holograms.
"Monopoly Millionaires' Club," the lottery game show produced by Scientific Games Productions under license from Hasbro, will debut its second season Sept. 12.
Hasbro is putting the spotlight on its range of top franchises this week at Brand Licensing Europe including Transformers, My Little Pony and more.
In anticipation of its upcoming film Trolls, DreamWorks Animation has added a host of licensees across numerous categories.
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