Hasbro will be showcasing its 2016 portfolio of new toys and brand experiences from Disney, DreamWorks and more this weekend at New York Toy Fair.
After the recent launch of the animated TV series “Yo-Kai Watch” in the U.S., Hasbro has released a new line of toys and accessories.
In anticipation of its upcoming film Trolls, DreamWorks Animation has added a host of licensees across numerous categories.
Hasbro, in conjunction with Backflip Studios and Space Ape Games, will release “Transformers: Earth Wars” this spring worldwide, excluding Japan and China.
The international toy fairs tease the new games and merchandise kids will be lining up to play with in 2016.
Ten licensing trends that need to be on your radar in 2016.
Little, Brown Books for Young Readers and Hasbro have extended their current partnership through 2018 to publish books based on the My Little Pony and Transformers franchises.
Level-5 Abby, in partnership with Hasbro, has launched a new app for the anime series “Yo-Kai Watch" on iOS and Android devices in the U.S., Canada and Australia.
After taking the box office by storm and with new storylines now officially revealed, Disney has unveiled a second wave of Star Wars: The Force Awakens products now rolling out at U.S. retailers.
Discovery Family Channel is planning 200 hours of new programming and more than 20 new series for the 2015-16 season.
Lionsgate and Hasbro are partnering to bring the iconic board game Monopoly to the big screen.
Hasbro has released a new mobile game for iOS and Android inspired by its Play-Doh brand.
Hasbro has announced that Holly Oldham has been appointed as licensing director for its U.K. team.
As Dentsu, Hasbro and TV Tokyo prepare to bring "Yo-Kai Watch" to North America this September, Viz Media has acquired manga (graphic novel) rights to the brand.
Disney Consumer Products and Interactive Media and partner Hasbro have launched pre-sale of the Playmation Marvel’s Avengers system of toys and wearables.
The world's top publicly traded licensors, including Disney, PVH Corp. and Meredith, have not been immune to the turbulence that has struck global markets.
CPLG to represent the hit Japanese brand in Benelux and Italy.
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