Hasbro has launched Toybox Tools, a free online resource to help caregivers and educators make playtime fun for children with developmental disabilities.
There are a multitude of reasons why a Hasbro/DreamWorks merger makes sense, not only from a financial viewpoint, but also from a practical business and synergistic perspective. Here are 10.
Hasbro has promoted John Frascotti to the newly created position of president, Hasbro Brands.
Hasbro has signed a global agreement with PEZ International to develop a My Little Pony-branded line of PEZ dispensers.
In collaboration with Sony Pictures Consumer Products, PPW Toys is planning a new line of PopTaters collectible figures based on characters from "Breaking Bad."
Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Discovery Communications and Hasbro will re-brand the jointly owned The Hub Network as Discovery Family Channel.
Disney Consumer Products and Hasbro have entered a new strategic merchandising relationship to develop dolls for the Disney Princess and Frozen properties.
Disney Consumer Products has unveiled an intergalactic assortment of products for the new Disney XD animated TV series "Star Wars Rebels."
Shwings and Things has signed a deal with Hasbro's My Little Pony for a line of shoe accessories.
PlayDate Digital, under license from Hasbro, has released a new interactive digital storybook for Valentine’s Day featuring My Little Pony.
Fans of the “Angry Birds Star Wars II” game have scanned their Telepods figures into the game more than 30 million times.
Game makers USAopoly, under license from Hasbro, and Nickelodeon will release two Monopoly Teenage Mutant Ninja Turtles board games this fall.
License! Global has the first look at the new toys and games that are on showcase at New York City’s annual American International Toy Fair.
Cartamundi’s line of card games based on many of Hasbro’s entertainment brands is now available for company promotions.
Hasbro and Ubisoft announced the launch of the Hasbro Game Channel which will begin airing on game consoles this fall.
Following last week’s announcement of the new Angry Birds Stella brand, Hasbro will create a line of its Telepods toys for the Rovio property.
Hasbro has teamed with Aquarius to create a range of collectibles featuring Hasbro’s classic brands.
USAopoly has released its latest Monopoly crossover edition based on the TV series “The Big Bang Theory.”
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