Hasbro returns to Comic-Con International in San Diego, Calif., this week to celebrate its iconic brands and licensed offerings.
Hasbro and IDW will auction off a one-of-kind My Little Pony: Friendship is Magic comic book for charity.
Playing card company Caramundi is bringing its new Shuffle card game range to France.
Snap Creative and its in-theater division SnapCo are planning five promotional toy programs at movie theaters worldwide this summer.
DeNA and Hasbro have launched the official mobile game for the feature film Transformers: Age of Extinction, which arrived in theaters Friday.
Building on the momentum from the launch of The Avengers franchise, Marvel is planning a robust licensing program for the highly anticipated sequel, The Avengers: Age of Ultron.
Hasbro has signed more than 300 licensing and promotional agreements worldwide for its Transformers brand in advance of the franchise’s next film, Transformers: Age of Extinction.
Alex and Ani has signed a global licensing agreement with Hasbro for the Alex and Ani Monopoly collection of expandable wire charm bangles.
Rovio Entertainment and Hasbro are teaming up again to bring together two of the world’s largest entertainment franchises–Angry Birds and Transformers.
This exclusive report examines the strategic initiatives that have transformed Hasbro from a leading toy company into an entertainment leader.
Hasbro has teamed up with Ubisoft to develop console games based on some of the toy company’s most popular game brands.
m4e has picked up “B-Daman Crossfire” for its TV platform and will also represent the brand for licensing in German-speaking territories.
Hasbro unveiled a re-imagined line of Transformers toys at New York Toy Fair this week and announced a raft of licensees for the brand.
Licensees and retailers are preparing for the next Marvel tentpole film event, Marvel’s Guardians of the Galaxy, which will premiere Aug. 1.
Marvel will launch its next major franchise, Guardians of the Galaxy, in 2014 and is already building an out of this world consumer products program.
Warner Bros. Consumer Products has teamed up with USAopoly to celebrate the 75th anniversary of The Wizard of Oz with a collector’s edition Monopoly.
Aurora World is growing its collection of My Little Pony plush with new designs this year including characters in a seated pose and keychains.
Rovio Entertainment has big plans for the newest Angry Bird, Stella, and her flock of friends including a new game.
Hasbro has released a new toy line to accompany the debut of the new animated series “B-Daman Crossfire.”
The latest iteration of Rovio Entertainment’s Angry Birds app brand, “Angry Birds Go!,” launched worldwide Wednesday.
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