"Monopoly Millionaires' Club," the upcoming new game show based on the Hasbro board game, has launched a multi-state companion lottery scratch ticket program.
Hasbro has joined forces with singer and actress Demi Lovato to promote its Twister Moves line, which lets players track their skips, hoops and moves.
IDW Publishing has tapped Ruckus Media Group as the distributor for its line of Hasbro comic books and other Hasbro content.
Hasbro has teamed up with social news company BuzzFeed to let fans choose which world cities will be featured as property spaces in the new Monopoly Here & Now games.
Hasbro is showcasing its 2015 lineup of brand experiences at New York Toy Fair including new offerings for all of its top brands.
Dentsu Entertainment USA and TV Tokyo have partnered with Hasbro to bring the Japanese multi-media franchise Yo-Kai Watch to new markets.
In Hasbro's latest collaboration with Disney, the toy company is planning a line of dolls and accessories based on the upcoming Disney Channel movie Descendants.
Hasbro and IDW Publishing have renewed their publishing partnership as they celebrate the 10th anniversary of their collaboration.
2014 was year of big successes (Frozen), milestones (Hello Kitty’s 40th) and industry-changing innovations (3D printing). Here’s a recap of the news that shaped the year.
Here’s a breakdown of 15 trends to watch this year– five licensors, five categories and five properties.
Building on the momentum from the launch of The Avengers franchise, Marvel is planning a robust licensing program for the highly anticipated sequel, The Avengers: Age of Ultron.
Shwings and Things has signed a deal with Hasbro's My Little Pony for a line of shoe accessories.
Hasbro is celebrating the 80th anniversary of the Monopoly brand this year with new products, as well as a number of entertainment activations and events.
Hasbro has signed more than 300 licensing and promotional agreements worldwide for its Transformers brand in advance of the franchise’s next film, Transformers: Age of Extinction.
Discovery Communications and Hasbro will re-brand the jointly owned The Hub Network as Discovery Family Channel.
Hasbro is again letting fans create a new line of Transformer characters.
Hasbro has announced the top five "house rules" from fans that will be featured in future Monopoly games.
Alex and Ani has signed a global licensing agreement with Hasbro for the Alex and Ani Monopoly collection of expandable wire charm bangles.
Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Following the success of the inaugural Marvel Super Hero September campaign, Disney Consumer Products is planning to expand the multi-platform U.S. program this year.
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