Hasbro surveyed U.S. children about what they want to be when they grow up and has updated The Game of Life board game based on the responses.
CJ Products is creating an exclusive line of plush products featuring characters from Hasbro's TV series "My Little Pony: Friendship is Magic."
Hasbro's Play-Doh brand has teamed up with the U.K. holiday camp chain Butlins to launch a live show.
As Dentsu, Hasbro and TV Tokyo prepare to bring "Yo-Kai Watch" to North America this September, Viz Media has acquired manga (graphic novel) rights to the brand.
Discovery Family Channel is planning 200 hours of new programming and more than 20 new series for the 2015-16 season.
Viz Media Europe has acquired the rights to the Japanese brand "Yo-Kai Watch" for TV, home entertainment/VOD, licensing and merchandising in Europe, Russia and Africa.
"Monopoly Millionaires' Club," the upcoming new game show based on the Hasbro board game, has launched a multi-state companion lottery scratch ticket program.
Hasbro has joined forces with singer and actress Demi Lovato to promote its Twister Moves line, which lets players track their skips, hoops and moves.
IDW Publishing has tapped Ruckus Media Group as the distributor for its line of Hasbro comic books and other Hasbro content.
Hasbro has teamed up with social news company BuzzFeed to let fans choose which world cities will be featured as property spaces in the new Monopoly Here & Now games.
Konami Gaming has partnered with Hasbro and Wizards of the Coast to develop two Dungeons & Dragons-themed slot machines.
Hasbro and IDW will auction off a one-of-kind My Little Pony: Friendship is Magic comic book for charity.
There are a multitude of reasons why a Hasbro/DreamWorks merger makes sense, not only from a financial viewpoint, but also from a practical business and synergistic perspective. Here are 10.
Here’s a breakdown of 15 trends to watch this year– five licensors, five categories and five properties.
American soda brand Big Red is hosting a promotion for Paramount Pictures’ upcoming film Transformers: Age of Extinction.
Hasbro returns to Comic-Con International in San Diego, Calif., this week to celebrate its iconic brands and licensed offerings.
Hasbro has launched Toybox Tools, a free online resource to help caregivers and educators make playtime fun for children with developmental disabilities.
Hasbro and IDW Publishing have renewed their publishing partnership as they celebrate the 10th anniversary of their collaboration.
Fans of the “Angry Birds Star Wars II” game have scanned their Telepods figures into the game more than 30 million times.
Game makers USAopoly, under license from Hasbro, and Nickelodeon will release two Monopoly Teenage Mutant Ninja Turtles board games this fall.
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