Hasbro is again letting fans create a new line of Transformer characters.
Hasbro is celebrating the 80th anniversary of the Monopoly brand this year with new products, as well as a number of entertainment activations and events.
Aurora World has added 12 new ponies to its collection of My Little Pony plush, created under license from Hasbro.
K'Nex is bringing the manufacturing of classic toy brand Lincoln Logs back to the U.S.
Hasbro has elected the current vice chairman of Lionsgate, Michael Burns, as an independent director to its board of directors.
IDW Publishing is expanding its long-standing relationship with Hasbro with plans for a comic book series featuring Jem and the Holograms.
With digital devices now a daily presence in kids’ lives and new innovations like 3D printing entering the mainstream, technology is driving the toy category.
Purple carpet on the main aisle wasn’t the only new addition at Brand Licensing Europe this year. The event welcomed more exhibitors than ever before, highlighting the vibrancy of the EMEA licensing industry.
My Life Games has launched customizable Monopoly and Scrabble games, under license from Hasbro, exclusively on CafePress.com.
Hasbro has launched Toybox Tools, a free online resource to help caregivers and educators make playtime fun for children with developmental disabilities.
Hasbro has announced the top five "house rules" from fans that will be featured in future Monopoly games.
Alex and Ani has signed a global licensing agreement with Hasbro for the Alex and Ani Monopoly collection of expandable wire charm bangles.
Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Hasbro and Mattel have both reported their results for the first quarter of 2014, and one toy company certainly faired better than the other.
DeNA and Hasbro have launched the official mobile game for the feature film Transformers: Age of Extinction, which arrived in theaters Friday.
In collaboration with Sony Pictures Consumer Products, PPW Toys is planning a new line of PopTaters collectible figures based on characters from "Breaking Bad."
GenerationOn, the youth enterprise of Points of Light and Hasbro, will honor six inspiring young people this week.
Snap Creative and its in-theater division SnapCo are planning five promotional toy programs at movie theaters worldwide this summer.
Hasbro has signed a global agreement with PEZ International to develop a My Little Pony-branded line of PEZ dispensers.
Hasbro teamed up with retailers Monday for Cybertron Monday, an online global sales event featuring the Transformers brand.
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