Hasbro has joined forces with Victory Hill Exhibitions to create the Transformers Experience, a walk-through exhibit that will open in 2016.
After reviewing more than 500 entries from game designers nationwide Hasbro has selected the top five finalists in its search for the next big face-to-face party game.
Hasbro and Chinese toy entertainment company Guangdong Alpha Animation & Culture Co. have teamed to bring the "Blazing Team" franchise to new markets.
CPLG to represent the hit Japanese brand in Benelux and Italy.
Hasbro has announced that Holly Oldham has been appointed as licensing director for its U.K. team.
Hasbro is celebrating the 50th anniversary of the Action Man brand with a new line of collector's edition figurines created in partnership with Art + Science International.
Hasbro is putting the spotlight on its range of top franchises this week at Brand Licensing Europe including Transformers, My Little Pony and more.
Hasbro has tapped Dickie Toys, part of the Simba Dickie Group, to develop a new range of vehicle toys for Transformers brand.
Viz Media Europe has appointed two new regional agencies to represent the Japanese brand "Yo-Kai Watch," which is readying for its European debut.
MIP gathered Stephen J. Davis from Hasbro, Allen Bohbot from 41 Entertainment, Steven Green from ITV Studios U.K. and Sean Chu from Wekids Asia to discuss licensing at MIPJunior.
With digital devices now a daily presence in kids’ lives and new innovations like 3D printing entering the mainstream, technology is driving the toy category.
IDW Publishing has tapped Ruckus Media Group as the distributor for its line of Hasbro comic books and other Hasbro content.
Video gaming companies are taking their brands to the next level, powering up their properties and giving classic franchises a second life.
These recent deals and announcements highlight the diversity and vibrancy of licensed apparel at retail.
Hasbro has elected the current vice chairman of Lionsgate, Michael Burns, as an independent director to its board of directors.
Hasbro has joined forces with singer and actress Demi Lovato to promote its Twister Moves line, which lets players track their skips, hoops and moves.
Hasbro has appointed Michelle Micone as vice president of licensing for North America in its global licensing and publishing team.
Hasbro is partnering with Lionsgate to bring its My Little Pony franchise to the big screen.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.