Disney Consumer Products has revealed the new product line for its upcoming TV movie Descendants, which will premiere July 31 on the Disney Channel.
Disney Consumer Products and Marvel are following up this weekend’s debut of the new Ant-Man film with a cross-category product assortment from best-in-class licensees.
Hasbro and generationOn, the youth division of Points of Light, a volunteer service organization, are coming together for a new global campaign that encourages kids to volunteer.
In an agreement between Hasbro and multi-channel network Machinima, the Transformers will be re-imagined in a new series based on “Generations: The Combiner Wars.”
Hasbro has signed multiple new licensing deals for several of its game brands, and is introducing a new Internet brand to physical games.
Hasbro has sold two of its manufacturing locations to playing cards and card game company Cartamundi Group in order to further focus on its brand building initiatives.
USAopoly, under license from Hasbro and in partnership with HBO Global Licensing, is planning a new twist on the strategy conquest game Risk–a "Game of Thrones" edition.
Hasbro has returned to Comic-Con featuring iconic brands including Transformers, My Little Pony, Magic: The Gather, Jem and the Holograms and G.I. Joe.
Disney Consumer Products and Interactive Media and partner Hasbro have launched pre-sale of the Playmation Marvel’s Avengers system of toys and wearables.
Lionsgate and Hasbro are partnering to bring the iconic board game Monopoly to the big screen.
Shwings and Things has signed a deal with Hasbro's My Little Pony for a line of shoe accessories.
Hasbro is celebrating the 80th anniversary of the Monopoly brand this year with new products, as well as a number of entertainment activations and events.
Discovery Family Channel is planning 200 hours of new programming and more than 20 new series for the 2015-16 season.
Discovery Communications and Hasbro will re-brand the jointly owned The Hub Network as Discovery Family Channel.
Hasbro is again letting fans create a new line of Transformer characters.
As Dentsu, Hasbro and TV Tokyo prepare to bring "Yo-Kai Watch" to North America this September, Viz Media has acquired manga (graphic novel) rights to the brand.
Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Following the success of the inaugural Marvel Super Hero September campaign, Disney Consumer Products is planning to expand the multi-platform U.S. program this year.
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