Hasbro has joined forces with Victory Hill Exhibitions to create the Transformers Experience, a walk-through exhibit that will open in 2016.
After reviewing more than 500 entries from game designers nationwide Hasbro has selected the top five finalists in its search for the next big face-to-face party game.
Hasbro and Chinese toy entertainment company Guangdong Alpha Animation & Culture Co. have teamed to bring the "Blazing Team" franchise to new markets.
CPLG to represent the hit Japanese brand in Benelux and Italy.
Hasbro has announced that Holly Oldham has been appointed as licensing director for its U.K. team.
Hasbro is celebrating the 50th anniversary of the Action Man brand with a new line of collector's edition figurines created in partnership with Art + Science International.
Hasbro is putting the spotlight on its range of top franchises this week at Brand Licensing Europe including Transformers, My Little Pony and more.
Hasbro has tapped Dickie Toys, part of the Simba Dickie Group, to develop a new range of vehicle toys for Transformers brand.
Viz Media Europe has appointed two new regional agencies to represent the Japanese brand "Yo-Kai Watch," which is readying for its European debut.
MIP gathered Stephen J. Davis from Hasbro, Allen Bohbot from 41 Entertainment, Steven Green from ITV Studios U.K. and Sean Chu from Wekids Asia to discuss licensing at MIPJunior.
Aurora World has added 12 new ponies to its collection of My Little Pony plush, created under license from Hasbro.
Viz Media Europe has acquired the rights to the Japanese brand "Yo-Kai Watch" for TV, home entertainment/VOD, licensing and merchandising in Europe, Russia and Africa.
Thirty years after the iconic brand’s debut, Hasbro is re-introducing the animated pop stars Jem and The Holograms to a new audience this year.
Nintendo will feature Hasbro's Transformers in an upcoming Splatfest event for its video game "Splatoon."
Hasbro is celebrating the 80th anniversary of the Monopoly brand this year with new products, as well as a number of entertainment activations and events.
Discovery Family Channel is planning 200 hours of new programming and more than 20 new series for the 2015-16 season.
Lionsgate and Hasbro are partnering to bring the iconic board game Monopoly to the big screen.
Hasbro has released a new mobile game for iOS and Android inspired by its Play-Doh brand.
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