Lionsgate and Hasbro are partnering to bring the iconic board game Monopoly to the big screen.
Thirty years after the iconic brand’s debut, Hasbro is re-introducing the animated pop stars Jem and The Holograms to a new audience this year.
Hasbro is showcasing its portfolio of global franchises at Licensing Expo this week including Transformers, My Little Pony, Nerf, Monopoly and Jem And The Holograms.
Hasbro has appointed Michelle Micone as vice president of licensing for North America in its global licensing and publishing team.
Hasbro has forged more than 20 new partnerships that push the parameters of hip new licensed products and the perception of its brands in the marketplace.
Video gaming companies are taking their brands to the next level, powering up their properties and giving classic franchises a second life.
Disney Consumer Products has unveiled a new system of smart toys and wearables called Playmation, created in partnership with Hasbro.
Character World is planning an exclusive line of bedding and accessories featuring characters from My Little Pony as part of its ongoing deal with Hasbro.
Dentsu Entertainment USA and Level-5 have appointed Evolution USA to bring the franchises "Yo-Kai Watch" and "Little Battlers eXperience" to the U.S. and Canada.
To tie in with the return of Fox's game show “Are You Smarter Than a 5th Grader?” Hasbro will release a board game this summer.
Hasbro and Bazooka Candy Brands have joined forces for a cross-promotion launching this month.
Hasbro has elected the current vice chairman of Lionsgate, Michael Burns, as an independent director to its board of directors.
IDW Publishing has tapped Ruckus Media Group as the distributor for its line of Hasbro comic books and other Hasbro content.
Toys 'R' Us lifted the curtain on its plans for the 2014 holiday season during a preview event at its showcase Time's Square store in New York City Wednesday.
K'Nex is bringing the manufacturing of classic toy brand Lincoln Logs back to the U.S.
Hasbro has joined forces with singer and actress Demi Lovato to promote its Twister Moves line, which lets players track their skips, hoops and moves.
Hasbro and 3DPlusMe have introduced Super Awesome Me, a personalized 3D printing experience that allows kids to become one of their favorite characters.
Disney Consumer Products and Hasbro have entered a new strategic merchandising relationship to develop dolls for the Disney Princess and Frozen properties.
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