Hasbro and IDW will auction off a one-of-kind My Little Pony: Friendship is Magic comic book for charity.
Playing card company Caramundi is bringing its new Shuffle card game range to France.
Snap Creative and its in-theater division SnapCo are planning five promotional toy programs at movie theaters worldwide this summer.
DeNA and Hasbro have launched the official mobile game for the feature film Transformers: Age of Extinction, which arrived in theaters Friday.
Building on the momentum from the launch of The Avengers franchise, Marvel is planning a robust licensing program for the highly anticipated sequel, The Avengers: Age of Ultron.
Hasbro has signed more than 300 licensing and promotional agreements worldwide for its Transformers brand in advance of the franchise’s next film, Transformers: Age of Extinction.
Alex and Ani has signed a global licensing agreement with Hasbro for the Alex and Ani Monopoly collection of expandable wire charm bangles.
Rovio Entertainment and Hasbro are teaming up again to bring together two of the world’s largest entertainment franchises–Angry Birds and Transformers.
This exclusive report examines the strategic initiatives that have transformed Hasbro from a leading toy company into an entertainment leader.
This Father’s Day, Marvel and Star Wars are celebrating fan men around the globe with designs created just for dad.
DreamWorks Animation has tapped Hasbro to create toys and games inspired by two of its upcoming tentpole franchises.
Warner Bros. has released a The Big Bang Theory-branded edition of the classic “whodunit” board game Clue.
PlayDate Digital, under license from Hasbro, has released a new interactive digital storybook for Valentine’s Day featuring My Little Pony.
Fans of the “Angry Birds Star Wars II” game have scanned their Telepods figures into the game more than 30 million times.
Build-A-Bear Workshop and Hasbro have expanded their My Little Pony offering following April’s successful collaboration.
The Toy Retailers Association has unveiled its annual list of the top 50 U.K. “Dream Toys” for the holiday season.
License! Global has the first look at the new toys and games that are on showcase at New York City’s annual American International Toy Fair.
Cartamundi’s line of card games based on many of Hasbro’s entertainment brands is now available for company promotions.
IDW Limited is planning a deluxe hardcover collection of its My Little Pony: Friendship is Magic comic series.
Electronic Arts and Hasbro have launched two new Monopoly-branded casino game apps.
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