Discovery Communications and Hasbro will re-brand the jointly owned The Hub Network as Discovery Family Channel.
Disney Consumer Products and Hasbro have entered a new strategic merchandising relationship to develop dolls for the Disney Princess and Frozen properties.
Disney Consumer Products has unveiled an intergalactic assortment of products for the new Disney XD animated TV series "Star Wars Rebels."
Shwings and Things has signed a deal with Hasbro's My Little Pony for a line of shoe accessories.
Hasbro and 3DPlusMe have introduced Super Awesome Me, a personalized 3D printing experience that allows kids to become one of their favorite characters.
Toys 'R' Us lifted the curtain on its plans for the 2014 holiday season during a preview event at its showcase Time's Square store in New York City Wednesday.
Hasbro and Bazooka Candy Brands have joined forces for a cross-promotion launching this month.
Disney Consumer Products and Marvel have launched an annual national campaign aimed at taking the Marvel brand to new heights–Marvel Super Hero September.
USAopoly has released its latest Monopoly crossover edition based on the TV series “The Big Bang Theory.”
Hasbro and Ubisoft announced the launch of the Hasbro Game Channel which will begin airing on game consoles this fall.
Hasbro has teamed up with comic book publisher IDW for a new standalone comic series featuring Transformers and G.I. Joe.
Hasbro and the playing card brand Cartamundi have partnered to develop a new line of card games based Hasbro’s global brands in Europe.
Hasbro and Mattel have both reported their results for the first quarter of 2014, and one toy company certainly faired better than the other.
DeNA and Hasbro have launched the official mobile game for the feature film Transformers: Age of Extinction, which arrived in theaters Friday.
Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Hasbro has signed a raft of new fashion deals for its My Little Pony and Transformers brands.
K’Nex Brands has teamed with The Goddard School chain of preschools in the U.S. for an educational campaign featuring Tinkertoy.
GenerationOn, the youth enterprise of Points of Light and Hasbro, will honor six inspiring young people this week.
Snap Creative and its in-theater division SnapCo are planning five promotional toy programs at movie theaters worldwide this summer.
Rovio Entertainment has unveiled details for the next iteration of its Angry Birds franchise, Angry Birds Go!.
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