Shwings and Things has signed a deal with Hasbro's My Little Pony for a line of shoe accessories.
Hasbro and 3DPlusMe have introduced Super Awesome Me, a personalized 3D printing experience that allows kids to become one of their favorite characters.
Toys 'R' Us lifted the curtain on its plans for the 2014 holiday season during a preview event at its showcase Time's Square store in New York City Wednesday.
Hasbro and Bazooka Candy Brands have joined forces for a cross-promotion launching this month.
Disney Consumer Products and Marvel have launched an annual national campaign aimed at taking the Marvel brand to new heights–Marvel Super Hero September.
USAopoly has released its latest Monopoly crossover edition based on the TV series “The Big Bang Theory.”
Hasbro and Ubisoft announced the launch of the Hasbro Game Channel which will begin airing on game consoles this fall.
Game makers USAopoly, under license from Hasbro, and Nickelodeon will release two Monopoly Teenage Mutant Ninja Turtles board games this fall.
Hasbro returns to Comic-Con International in San Diego, Calif., this week to celebrate its iconic brands and licensed offerings.
Hasbro and IDW will auction off a one-of-kind My Little Pony: Friendship is Magic comic book for charity.
Hasbro has announced plans to re-launch to of its classic children’s brands–Weebles and Spirograph.
Hasbro, DeNA and IDW Publishing are collaborating for a new interactive experience tied to the mobile card battle game “Transformers: Legends.”
Konami Gaming has partnered with Hasbro and Wizards of the Coast to develop two Dungeons & Dragons-themed slot machines.
New developments in the licensing of digital IP into the European toy market are providing a welcome boost to the toy industry.
Amazon Publishing is planning seven new Kindle Worlds on its e-reader fan fiction platform based on properties including G.I. Joe and “Veronica Mars.”
American soda brand Big Red is hosting a promotion for Paramount Pictures’ upcoming film Transformers: Age of Extinction.
Warner Bros. has released a The Big Bang Theory-branded edition of the classic “whodunit” board game Clue.
PlayDate Digital, under license from Hasbro, has released a new interactive digital storybook for Valentine’s Day featuring My Little Pony.
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