IDW Publishing has tapped Ruckus Media Group as the distributor for its line of Hasbro comic books and other Hasbro content.
Hasbro has teamed up with social news company BuzzFeed to let fans choose which world cities will be featured as property spaces in the new Monopoly Here & Now games.
Hasbro is showcasing its 2015 lineup of brand experiences at New York Toy Fair including new offerings for all of its top brands.
Dentsu Entertainment USA and TV Tokyo have partnered with Hasbro to bring the Japanese multi-media franchise Yo-Kai Watch to new markets.
In Hasbro's latest collaboration with Disney, the toy company is planning a line of dolls and accessories based on the upcoming Disney Channel movie Descendants.
Hasbro and IDW Publishing have renewed their publishing partnership as they celebrate the 10th anniversary of their collaboration.
2014 was year of big successes (Frozen), milestones (Hello Kitty’s 40th) and industry-changing innovations (3D printing). Here’s a recap of the news that shaped the year.
Here’s a breakdown of 15 trends to watch this year– five licensors, five categories and five properties.
Hasbro's board of directors has appointed current company president and chief executive officer, Brian Goldner, as chairman of the board.
Hasbro and DeNA have released the new tactical mobile game "Transformers: Battle Tactics" inspired by the new Combiner Wars storyline.
Cartamundi’s line of card games based on many of Hasbro’s entertainment brands is now available for company promotions.
Hasbro and Ubisoft announced the launch of the Hasbro Game Channel which will begin airing on game consoles this fall.
IDW Publishing is expanding its long-standing relationship with Hasbro with plans for a comic book series featuring Jem and the Holograms.
Hasbro has teamed with Aquarius to create a range of collectibles featuring Hasbro’s classic brands.
USAopoly has released its latest Monopoly crossover edition based on the TV series “The Big Bang Theory.”
Purple carpet on the main aisle wasn’t the only new addition at Brand Licensing Europe this year. The event welcomed more exhibitors than ever before, highlighting the vibrancy of the EMEA licensing industry.
Licensees and retailers are preparing for the next Marvel tentpole film event, Marvel’s Guardians of the Galaxy, which will premiere Aug. 1.
Disney Consumer Products and Marvel have launched an annual national campaign aimed at taking the Marvel brand to new heights–Marvel Super Hero September.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.