Hasbro surveyed U.S. children about what they want to be when they grow up and has updated The Game of Life board game based on the responses.
CJ Products is creating an exclusive line of plush products featuring characters from Hasbro's TV series "My Little Pony: Friendship is Magic."
Hasbro's Play-Doh brand has teamed up with the U.K. holiday camp chain Butlins to launch a live show.
As Dentsu, Hasbro and TV Tokyo prepare to bring "Yo-Kai Watch" to North America this September, Viz Media has acquired manga (graphic novel) rights to the brand.
Discovery Family Channel is planning 200 hours of new programming and more than 20 new series for the 2015-16 season.
Viz Media Europe has acquired the rights to the Japanese brand "Yo-Kai Watch" for TV, home entertainment/VOD, licensing and merchandising in Europe, Russia and Africa.
"Monopoly Millionaires' Club," the upcoming new game show based on the Hasbro board game, has launched a multi-state companion lottery scratch ticket program.
Hasbro has joined forces with singer and actress Demi Lovato to promote its Twister Moves line, which lets players track their skips, hoops and moves.
IDW Publishing has tapped Ruckus Media Group as the distributor for its line of Hasbro comic books and other Hasbro content.
Hasbro has teamed up with social news company BuzzFeed to let fans choose which world cities will be featured as property spaces in the new Monopoly Here & Now games.
Alex and Ani has signed a global licensing agreement with Hasbro for the Alex and Ani Monopoly collection of expandable wire charm bangles.
Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Following the success of the inaugural Marvel Super Hero September campaign, Disney Consumer Products is planning to expand the multi-platform U.S. program this year.
DeNA and Hasbro have launched the official mobile game for the feature film Transformers: Age of Extinction, which arrived in theaters Friday.
In collaboration with Sony Pictures Consumer Products, PPW Toys is planning a new line of PopTaters collectible figures based on characters from "Breaking Bad."
Hasbro and DeNA have released the new tactical mobile game "Transformers: Battle Tactics" inspired by the new Combiner Wars storyline.
GenerationOn, the youth enterprise of Points of Light and Hasbro, will honor six inspiring young people this week.
Snap Creative and its in-theater division SnapCo are planning five promotional toy programs at movie theaters worldwide this summer.
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