Lionsgate and Hasbro are partnering to bring the iconic board game Monopoly to the big screen.
Thirty years after the iconic brand’s debut, Hasbro is re-introducing the animated pop stars Jem and The Holograms to a new audience this year.
Hasbro is showcasing its portfolio of global franchises at Licensing Expo this week including Transformers, My Little Pony, Nerf, Monopoly and Jem And The Holograms.
Hasbro has appointed Michelle Micone as vice president of licensing for North America in its global licensing and publishing team.
Hasbro has forged more than 20 new partnerships that push the parameters of hip new licensed products and the perception of its brands in the marketplace.
Video gaming companies are taking their brands to the next level, powering up their properties and giving classic franchises a second life.
Disney Consumer Products has unveiled a new system of smart toys and wearables called Playmation, created in partnership with Hasbro.
Character World is planning an exclusive line of bedding and accessories featuring characters from My Little Pony as part of its ongoing deal with Hasbro.
Dentsu Entertainment USA and Level-5 have appointed Evolution USA to bring the franchises "Yo-Kai Watch" and "Little Battlers eXperience" to the U.S. and Canada.
To tie in with the return of Fox's game show “Are You Smarter Than a 5th Grader?” Hasbro will release a board game this summer.
Disney Consumer Products has unveiled an intergalactic assortment of products for the new Disney XD animated TV series "Star Wars Rebels."
Aurora World has added 12 new ponies to its collection of My Little Pony plush, created under license from Hasbro.
Viz Media Europe has acquired the rights to the Japanese brand "Yo-Kai Watch" for TV, home entertainment/VOD, licensing and merchandising in Europe, Russia and Africa.
Shwings and Things has signed a deal with Hasbro's My Little Pony for a line of shoe accessories.
Hasbro is celebrating the 80th anniversary of the Monopoly brand this year with new products, as well as a number of entertainment activations and events.
Discovery Family Channel is planning 200 hours of new programming and more than 20 new series for the 2015-16 season.
Discovery Communications and Hasbro will re-brand the jointly owned The Hub Network as Discovery Family Channel.
Hasbro is again letting fans create a new line of Transformer characters.
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