Hasbro has teamed with crowdfunding website Indiegogo to find a new face-to-face party game that it will cultivate and bring to market.
The world's top publicly traded licensors, including Disney, PVH Corp. and Meredith, have not been immune to the turbulence that has struck global markets.
Hasbro has released a new mobile game for iOS and Android inspired by its Play-Doh brand.
Nintendo will feature Hasbro's Transformers in an upcoming Splatfest event for its video game "Splatoon."
"Monopoly Millionaires' Club," the lottery game show produced by Scientific Games Productions under license from Hasbro, will debut its second season Sept. 12.
Hasbro is partnering with Lionsgate to bring its My Little Pony franchise to the big screen.
Warner Bros. Pictures, Hasbro’s Allspark Pictures and Sweetpea Entertainment are moving forward on a feature film franchise based on Dungeons & Dragons.
These recent deals and announcements highlight the diversity and vibrancy of licensed apparel at retail.
In honor of International Day of Friendship Thursday, Hasbro's My Little Pony brand celebrated famous friendships with a collection of crossover figures.
Disney Consumer Products has revealed the new product line for its upcoming TV movie Descendants, which will premiere July 31 on the Disney Channel.
Purple carpet on the main aisle wasn’t the only new addition at Brand Licensing Europe this year. The event welcomed more exhibitors than ever before, highlighting the vibrancy of the EMEA licensing industry.
Dentsu Entertainment USA and TV Tokyo have partnered with Hasbro to bring the Japanese multi-media franchise Yo-Kai Watch to new markets.
Disney Consumer Products has unveiled a new system of smart toys and wearables called Playmation, created in partnership with Hasbro.
Disney Consumer Products and Marvel have launched an annual national campaign aimed at taking the Marvel brand to new heights–Marvel Super Hero September.
With digital devices now a daily presence in kids’ lives and new innovations like 3D printing entering the mainstream, technology is driving the toy category.
Hasbro has teamed up with social news company BuzzFeed to let fans choose which world cities will be featured as property spaces in the new Monopoly Here & Now games.
Hasbro has forged more than 20 new partnerships that push the parameters of hip new licensed products and the perception of its brands in the marketplace.
Hasbro and Bazooka Candy Brands have joined forces for a cross-promotion launching this month.
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