In honor of International Day of Friendship Thursday, Hasbro's My Little Pony brand celebrated famous friendships with a collection of crossover figures.
Disney Consumer Products has revealed the new product line for its upcoming TV movie Descendants, which will premiere July 31 on the Disney Channel.
Disney Consumer Products and Marvel are following up this weekend’s debut of the new Ant-Man film with a cross-category product assortment from best-in-class licensees.
Hasbro and generationOn, the youth division of Points of Light, a volunteer service organization, are coming together for a new global campaign that encourages kids to volunteer.
In an agreement between Hasbro and multi-channel network Machinima, the Transformers will be re-imagined in a new series based on “Generations: The Combiner Wars.”
Hasbro has signed multiple new licensing deals for several of its game brands, and is introducing a new Internet brand to physical games.
Hasbro has sold two of its manufacturing locations to playing cards and card game company Cartamundi Group in order to further focus on its brand building initiatives.
USAopoly, under license from Hasbro and in partnership with HBO Global Licensing, is planning a new twist on the strategy conquest game Risk–a "Game of Thrones" edition.
Hasbro has returned to Comic-Con featuring iconic brands including Transformers, My Little Pony, Magic: The Gather, Jem and the Holograms and G.I. Joe.
Disney Consumer Products and Interactive Media and partner Hasbro have launched pre-sale of the Playmation Marvel’s Avengers system of toys and wearables.
Hasbro and Ubisoft announced the launch of the Hasbro Game Channel which will begin airing on game consoles this fall.
IDW Publishing is expanding its long-standing relationship with Hasbro with plans for a comic book series featuring Jem and the Holograms.
Hasbro is showcasing its 2015 lineup of brand experiences at New York Toy Fair including new offerings for all of its top brands.
Character World is planning an exclusive line of bedding and accessories featuring characters from My Little Pony as part of its ongoing deal with Hasbro.
USAopoly has released its latest Monopoly crossover edition based on the TV series “The Big Bang Theory.”
Purple carpet on the main aisle wasn’t the only new addition at Brand Licensing Europe this year. The event welcomed more exhibitors than ever before, highlighting the vibrancy of the EMEA licensing industry.
Dentsu Entertainment USA and TV Tokyo have partnered with Hasbro to bring the Japanese multi-media franchise Yo-Kai Watch to new markets.
Disney Consumer Products has unveiled a new system of smart toys and wearables called Playmation, created in partnership with Hasbro.
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