My Life Games has launched customizable Monopoly and Scrabble games, under license from Hasbro, exclusively on CafePress.com.
Hasbro has launched Toybox Tools, a free online resource to help caregivers and educators make playtime fun for children with developmental disabilities.
There are a multitude of reasons why a Hasbro/DreamWorks merger makes sense, not only from a financial viewpoint, but also from a practical business and synergistic perspective. Here are 10.
Hasbro has promoted John Frascotti to the newly created position of president, Hasbro Brands.
Hasbro has signed a global agreement with PEZ International to develop a My Little Pony-branded line of PEZ dispensers.
In collaboration with Sony Pictures Consumer Products, PPW Toys is planning a new line of PopTaters collectible figures based on characters from "Breaking Bad."
Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Discovery Communications and Hasbro will re-brand the jointly owned The Hub Network as Discovery Family Channel.
Disney Consumer Products and Hasbro have entered a new strategic merchandising relationship to develop dolls for the Disney Princess and Frozen properties.
Disney Consumer Products has unveiled an intergalactic assortment of products for the new Disney XD animated TV series "Star Wars Rebels."
SeaWorld has debuted a sleigh full of holiday gifts ranging from toys and apparel to home goods and a Monopoly game.
The Hub Network is planning a new animated series based on Hasbro’s Transformers brand.
Building on the momentum from the launch of The Avengers franchise, Marvel is planning a robust licensing program for the highly anticipated sequel, The Avengers: Age of Ultron.
Shwings and Things has signed a deal with Hasbro's My Little Pony for a line of shoe accessories.
Hasbro has teamed up to launch a collection of My Little Pony hair accessories at Soho Fashions mall kiosks across the U.S.
World-renowned brands such as a Doctor Who, Star Trek and Dr. Seuss will be on display at Licensing Expo 2014.
Hasbro has signed more than 300 licensing and promotional agreements worldwide for its Transformers brand in advance of the franchise’s next film, Transformers: Age of Extinction.
Hasbro has expanded its lottery and casino licensing agreement with Scientific Games, which recently merged with WMS Gaming.
Hasbro has announced the top five "house rules" from fans that will be featured in future Monopoly games.
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