Hasbro has joined forces with Victory Hill Exhibitions to create the Transformers Experience, a walk-through exhibit that will open in 2016.
After reviewing more than 500 entries from game designers nationwide Hasbro has selected the top five finalists in its search for the next big face-to-face party game.
Hasbro and Chinese toy entertainment company Guangdong Alpha Animation & Culture Co. have teamed to bring the "Blazing Team" franchise to new markets.
CPLG to represent the hit Japanese brand in Benelux and Italy.
Hasbro has announced that Holly Oldham has been appointed as licensing director for its U.K. team.
Hasbro is celebrating the 50th anniversary of the Action Man brand with a new line of collector's edition figurines created in partnership with Art + Science International.
Hasbro is putting the spotlight on its range of top franchises this week at Brand Licensing Europe including Transformers, My Little Pony and more.
Hasbro has tapped Dickie Toys, part of the Simba Dickie Group, to develop a new range of vehicle toys for Transformers brand.
Viz Media Europe has appointed two new regional agencies to represent the Japanese brand "Yo-Kai Watch," which is readying for its European debut.
MIP gathered Stephen J. Davis from Hasbro, Allen Bohbot from 41 Entertainment, Steven Green from ITV Studios U.K. and Sean Chu from Wekids Asia to discuss licensing at MIPJunior.
Hasbro is showcasing its 2015 lineup of brand experiences at New York Toy Fair including new offerings for all of its top brands.
Character World is planning an exclusive line of bedding and accessories featuring characters from My Little Pony as part of its ongoing deal with Hasbro.
Disney Consumer Products has revealed the new product line for its upcoming TV movie Descendants, which will premiere July 31 on the Disney Channel.
The anime series ‘Yo-Kai Watch’ has taken Japan by storm. Now the brand is looking west, with plans to launch across Europe, the Americas and Australia/New Zealand.
IDW Publishing is expanding its long-standing relationship with Hasbro with plans for a comic book series featuring Jem and the Holograms.
Dentsu Entertainment USA and TV Tokyo have partnered with Hasbro to bring the Japanese multi-media franchise Yo-Kai Watch to new markets.
Disney Consumer Products has unveiled a new system of smart toys and wearables called Playmation, created in partnership with Hasbro.
In honor of International Day of Friendship Thursday, Hasbro's My Little Pony brand celebrated famous friendships with a collection of crossover figures.
Disney Consumer Products and Interactive Media and Hasbro launched Playmation Marvel’s Avengers Sunday, a new system of connected toys and wearables.
Purple carpet on the main aisle wasn’t the only new addition at Brand Licensing Europe this year. The event welcomed more exhibitors than ever before, highlighting the vibrancy of the EMEA licensing industry.
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