Hasbro has joined forces with Victory Hill Exhibitions to create the Transformers Experience, a walk-through exhibit that will open in 2016.
After reviewing more than 500 entries from game designers nationwide Hasbro has selected the top five finalists in its search for the next big face-to-face party game.
Hasbro and Chinese toy entertainment company Guangdong Alpha Animation & Culture Co. have teamed to bring the "Blazing Team" franchise to new markets.
CPLG to represent the hit Japanese brand in Benelux and Italy.
Hasbro has announced that Holly Oldham has been appointed as licensing director for its U.K. team.
Hasbro is celebrating the 50th anniversary of the Action Man brand with a new line of collector's edition figurines created in partnership with Art + Science International.
Hasbro is putting the spotlight on its range of top franchises this week at Brand Licensing Europe including Transformers, My Little Pony and more.
Hasbro has tapped Dickie Toys, part of the Simba Dickie Group, to develop a new range of vehicle toys for Transformers brand.
Viz Media Europe has appointed two new regional agencies to represent the Japanese brand "Yo-Kai Watch," which is readying for its European debut.
MIP gathered Stephen J. Davis from Hasbro, Allen Bohbot from 41 Entertainment, Steven Green from ITV Studios U.K. and Sean Chu from Wekids Asia to discuss licensing at MIPJunior.
2014 was year of big successes (Frozen), milestones (Hello Kitty’s 40th) and industry-changing innovations (3D printing). Here’s a recap of the news that shaped the year.
Toys R' Us stores across the U.S. and online are gearing up to bring fans to a galaxy far, far away with a year-long celebration in honor of the Star Wars saga.
Hasbro has signed multiple new licensing deals for several of its game brands, and is introducing a new Internet brand to physical games.
Hasbro celebrated the first-ever worldwide Play-Doh Day Wednesday.
Here’s a breakdown of 15 trends to watch this year– five licensors, five categories and five properties.
PlayDate Digital has launched its second "Transformers Rescue Bots" storybook, based on the animated series.
In an agreement between Hasbro and multi-channel network Machinima, the Transformers will be re-imagined in a new series based on “Generations: The Combiner Wars.”
4K Media has partnered with USAopoly to create "Yu-Gi-Oh!"-themed coin banks and puzzles as well as special "Yu-Gi-Oh!" editions of Monopoly and Yahtzee games.
Hasbro and IDW Publishing have renewed their publishing partnership as they celebrate the 10th anniversary of their collaboration.
To tie in with the return of Fox's game show “Are You Smarter Than a 5th Grader?” Hasbro will release a board game this summer.
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