In anticipation of its upcoming film Trolls, DreamWorks Animation has added a host of licensees across numerous categories.
Hasbro, in conjunction with Backflip Studios and Space Ape Games, will release “Transformers: Earth Wars” this spring worldwide, excluding Japan and China.
The international toy fairs tease the new games and merchandise kids will be lining up to play with in 2016.
Ten licensing trends that need to be on your radar in 2016.
Little, Brown Books for Young Readers and Hasbro have extended their current partnership through 2018 to publish books based on the My Little Pony and Transformers franchises.
Level-5 Abby, in partnership with Hasbro, has launched a new app for the anime series “Yo-Kai Watch" on iOS and Android devices in the U.S., Canada and Australia.
After taking the box office by storm and with new storylines now officially revealed, Disney has unveiled a second wave of Star Wars: The Force Awakens products now rolling out at U.S. retailers.
Hasbro's Subbuteo football game is the latest game to join Cartamundi's line of Shuffle card games.
On Dec. 15, Hasbro hosted its third annual Global Day of Joy, which asked its employees to be “elves” and engage in community service projects for children in need.
Hasbro is showcasing its 2015 lineup of brand experiences at New York Toy Fair including new offerings for all of its top brands.
Character World is planning an exclusive line of bedding and accessories featuring characters from My Little Pony as part of its ongoing deal with Hasbro.
Disney Consumer Products has revealed the new product line for its upcoming TV movie Descendants, which will premiere July 31 on the Disney Channel.
The anime series ‘Yo-Kai Watch’ has taken Japan by storm. Now the brand is looking west, with plans to launch across Europe, the Americas and Australia/New Zealand.
Dentsu Entertainment USA and TV Tokyo have partnered with Hasbro to bring the Japanese multi-media franchise Yo-Kai Watch to new markets.
Disney Consumer Products has unveiled a new system of smart toys and wearables called Playmation, created in partnership with Hasbro.
In honor of International Day of Friendship Thursday, Hasbro's My Little Pony brand celebrated famous friendships with a collection of crossover figures.
Disney Consumer Products and Interactive Media and Hasbro launched Playmation Marvel’s Avengers Sunday, a new system of connected toys and wearables.
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