Disney Consumer Products has revealed the new product line for its upcoming TV movie Descendants, which will premiere July 31 on the Disney Channel.
Disney Consumer Products and Marvel are following up this weekend’s debut of the new Ant-Man film with a cross-category product assortment from best-in-class licensees.
Hasbro and generationOn, the youth division of Points of Light, a volunteer service organization, are coming together for a new global campaign that encourages kids to volunteer.
In an agreement between Hasbro and multi-channel network Machinima, the Transformers will be re-imagined in a new series based on “Generations: The Combiner Wars.”
Hasbro has signed multiple new licensing deals for several of its game brands, and is introducing a new Internet brand to physical games.
Hasbro has sold two of its manufacturing locations to playing cards and card game company Cartamundi Group in order to further focus on its brand building initiatives.
USAopoly, under license from Hasbro and in partnership with HBO Global Licensing, is planning a new twist on the strategy conquest game Risk–a "Game of Thrones" edition.
Hasbro has returned to Comic-Con featuring iconic brands including Transformers, My Little Pony, Magic: The Gather, Jem and the Holograms and G.I. Joe.
Disney Consumer Products and Interactive Media and partner Hasbro have launched pre-sale of the Playmation Marvel’s Avengers system of toys and wearables.
Lionsgate and Hasbro are partnering to bring the iconic board game Monopoly to the big screen.
Hasbro has signed a global agreement with PEZ International to develop a My Little Pony-branded line of PEZ dispensers.
Hasbro's board of directors has appointed current company president and chief executive officer, Brian Goldner, as chairman of the board.
Hasbro surveyed U.S. children about what they want to be when they grow up and has updated The Game of Life board game based on the responses.
Hasbro has promoted John Frascotti to the newly created position of president, Hasbro Brands.
2014 was year of big successes (Frozen), milestones (Hello Kitty’s 40th) and industry-changing innovations (3D printing). Here’s a recap of the news that shaped the year.
Toys R' Us stores across the U.S. and online are gearing up to bring fans to a galaxy far, far away with a year-long celebration in honor of the Star Wars saga.
There are a multitude of reasons why a Hasbro/DreamWorks merger makes sense, not only from a financial viewpoint, but also from a practical business and synergistic perspective. Here are 10.
Here’s a breakdown of 15 trends to watch this year– five licensors, five categories and five properties.
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