Top executives from Global Brands Group, Beanstalk, Brandgenuity, Seltzer Licensing and Hasbro share their insights on millennials, brand loyalty, creating licensing programs from content and more in this episode of LicenseTV.
Hasbro has returned to this year’s San Diego Comic-Con with a raft of exclusive and limited edition products from My Little Pony, Transformers and G.I. Joe, as well as licensed partner’s IP from Star Wars, Marvel and “Yo-Kai Watch.”
Hasbro has added yet another chapter to its storytelling and entertainment initiatives with the acquisition of Dublin-based Boulder Media, which significantly strengthens the company’s creative development and expansion of its rich portfolio of brands.
Hasbro—beloved owner of childhood brand favorites such as Play-doh, My Little Pony, Monopoly, Little Pet Shop, Magic: The Gathering—is known globally for its toys and games, television programming, motion pictures, digital gaming and consumer product licensing.
Hasbro Studios, the Los Angeles-based entertainment division of Hasbro, has partnered with Sony Music Entertainment for the release of “Transformers Roll Out,” an alt-rock tribute to Hasbro’s Transformers franchise.