European sports brands such as FIFA, the Tour de France and Manchester United are taking a focused yet wide reaching approach to licensing strategies.
Manchester United has appointed South Korean footwear brand Sbenu as the club’s official casual footwear partner in the country.
Manchester United has announced a new, global partnership with the IT services company HCL Technologies to develop a range of digital initiatives for fans.
Bulova has launched a cobranded timepiece featuring one of the world's top football clubs, Manchester United.
New licensed apparel trends, Man U appoints Asian casino resort partner, a recap of Disney's D23 Expo … this is the news that shaped the week of Aug. 17.
Manchester United has named Donaco International as its first official casino resort partner in Thailand, Cambodia, Vietnam, Laos, Myanmar and South Korea.
Manchester United has partnered with the Korean online game developer Nexon to bring the football team and its players to the Korean version "EA Sports FIFA Online 3."
Manchester United has tapped KamaGames as its official social casino games partner.
Manchester United has unveiled plans for a series of new fan events in Asia and South Africa that will share the history and traditions of the football club.
Manchester United has entered a multi-year partnership with IVC to create a line of branded wellness products in China.
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