Sanrio has tapped six new licensees to produce a variety of products inspired by Hello Kitty and other characters from Sanrio’s portfolio.
Hallmark Cards has created a new corporate licensing function that will be responsible for its worldwide brand and content licensing efforts.
Hallmark Cards has teamed with FTD Companies to offer an exclusive artist-designed floral and plant collection that celebrates special occasions throughout the year.
In anticipation of its upcoming film Trolls, DreamWorks Animation has added a host of licensees across numerous categories.
Hallmark Signature has released its new collection of Signature Designer Collaborations featuring new offerings from top designers and style influencers.
This Father’s Day, Disney Consumer Products is celebrating Star Wars fan boys across the universe with the ultimate gifts for dad.
Following the success of the inaugural Marvel Super Hero September campaign, Disney Consumer Products is planning to expand the multi-platform U.S. program this year.
Hallmark and Mattel have signed a new licensing agreement that will bring the Barbie brand license back to Hallmark this year.
Kellogg’s is teaming up with Hallmark to release a series of collectible ornaments featuring the food brand’s most notable characters and advertising icons.
Greeting card brand Hallmark has tapped P&L Global Network will develop a new licensing program for its brand in Latin America.
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