Sales of Hallmark's Itty Bittys plush line featuring a range of licensed characters have increased 600 percent from 2013.
Building on the momentum from the launch of The Avengers franchise, Marvel is planning a robust licensing program for the highly anticipated sequel, The Avengers: Age of Ultron.
Striker Entertainment has gathered a group of top licensees for Summit Entertainment’s new blockbuster Divergent.
Disney Consumer Products has teamed up with several retailers for a collection featuring sweethearts Mickey Mouse and Minnie Mouse just in time for Valentine’s Day.
Hallmark is the latest licensee to jump on the Marvel’s Guardians of The Galaxy bandwagon with plans for stationery.
Hallmark and Disney Consumer Products have released a new line of partyware with expanded product offerings.
Entertainment One has announced a new deal with Hallmark for So So Happy gifts and cards.
Hallmark is featuring country singer Keith Urban in a new line of sound cards now available at Gold Crown stores.
Cartoon Network is showcasing a full slate of licensing and retail partners for its top-rated series “Adventure Time.”
Brand Extensions Russia has debuted two new programs for The Little Prince and Hallmark’s Forever Friends.
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