Hollister, a division of Abercrombie & Fitch, has tapped Sydney Sierota, lead singer of the band Echosmith, to create a limited edition apparel collection.
Abercrombie & Fitch has secured a seven-year licensing deal for perfume with Inter Parfums.
Hollister Co. has tied up a new partnership with Keds for an exclusive shoe line that features signature Hollister patterns.
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