Warner Bros. Consumer Products, on behalf of DC Entertainment, has tapped The Araca Group to bring branded pop-up retail locations and merchandise to more than 50 movie theaters showing Suicide Squad.
Hasbro has partnered with The Araca Group, a Broadway production company, to bring Hasbro’s properties to the stage.
Disney Consumer Products and Marvel have tapped The Araca Group to bring branded pop-up retail locations and merchandise to 88 movie theaters showing Captain America: Civil War.
Actress and entrepreneur Ashley Eckstein is partnering with some of the largest and most prolific licensors for women’s apparel that appeals to the sci-fi fan.
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