Penguin Ventures has appointed Thomas Merrington as Peter Rabbit brand manager and head of product development for the Penguin Ventures portfolio.
Gund will debut a new collection of plush and hard goods inspired by the world of Beatrix Potter, author of The Tale of Peter Rabbit.
Silvergate Media has partnered with stationery retailer Paperchase for a new range of products based on the classic Peter Rabbit illustrations.
Retailers are looking to exclusive designers, celebrity partnerships or hot properties to bring new, fashionable apparel options to customers.
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