As MAGIC, the fashion industry’s biggest trade event, heads into another season, License! Global takes a look at current trends in licensed apparel.
Game company Pixowl has signed on to create an original simulation mobile game featuring Garfield in a new partnership with Paws, Inc.
Bulldog Licensing Inc, the new U.S. arm of British agent Bulldog Licensing Ltd, s exhibiting at Licensing Expo for the first time this year.
The Five Mile Press will launch a new range of Garfield books beginning this October in Australia and New Zealand.
Lazy Oaf has launched a new of Garfield-branded apparel for men and women in a deal brokered by Bulldog Licensing.
Wicked Cool Toys has been appointed as the worldwide master toy licensee for Paws, Inc.’s Garfield brand.
Bulldog Licensing has signed another new Garfield licensee in the U.K.–Sambro will create a line of bags featuring the character.
Poeticgem is planning a line of Garfield-branded men’s nightwear in the U.K., in a deal brokered by Bulldog Licensing.
Bulldog Licensing has signed a new deal with Brand International for a line of Garfield-branded footwear and slippers in the U.K.
Paws, Inc. and its regional licensing agents have signed a series of new deals for Garfield around the world.
Paws, Inc. has tapped the consulting firm Philliou Partners to represent the Garfield brand to card-issuing banks outside of the U.S.
Paws, Inc. has appointed P&L Global Network to serve as the exclusive licensing agency for Garfield for Mexico and Chile.
Paw, Inc. and its licensee Card.com are raising money for kids in need this holiday season with a campaign around their Garfield prepaid credit cards.
Bare Tree Media, the master digital licensee for Paws Inc.’s Garfield brand, has teamed up with MyBrandEmail to launch a Garfield-branded e-mail service.
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