Mattel and HIT Entertainment’s preschool brands are transforming their licensing approach to stay better connected to consumers worldwide.
HIT Entertainment's rebooted "Bob the Builder" TV series is striking a chord with audiences in the U.K., where it debuted in September on Channel 5’s Milkshake.
Mattel has unveiled its full 2016 content slate, with big-name hits returning and brand-new offerings making their debut.
HIT Entertainment, a division of Mattel, is bringing back PBS series “Bob the Builder” with updated CGI-animation, a brand-new look, new voices and a slate YouTube shorts.
HIT Entertainment, a subsidiary of Mattel, has greenlit a second season and 60-minute special for its CGI series, "Bob the Builder."
Mattel has unveiled new publishing plans at the Bologna Children's Book Fair including a renewed focus on Barbie story-telling and digital publishing.
Mexican free-to-air broadcaster Televisa has snagged the rights to HIT Entertainment's re-imagined "Bob the Builder" series.
HIT Entertainment has unveiled new content across its brands including Barbie, Hot Wheels, Monster High, Thomas & Friends, Bob the Builder and Fisher-Price.
HIT Entertainment, a subsidiary of Mattel, has appointed Lappset to design and build branded activity attractions for its top brands.
HIT Entertainment has given Universal Studios Home Entertainment distribution rights to its family content library.
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