Mattel has unveiled its holiday toy list, featuring a slate of new products for brands including Barbie, DC Super Hero Girls, Hot Wheels and more.
Mattel has tapped U.K. licensee Jumbo Games to develop a range of children’s puzzles and games featuring its preschool series, “Bob the Builder.”
Mattel has partnered with 13 new licensees throughout the world for a slate of products inspired by the animated preschool series, “Bob the Builder.”
Mattel Creations, Mattel’s new content division arm, has unveiled a new 60-minute, feature-length special for “Fireman Sam,” as well as new international deals for “Bob the Builder.”
Following its recent re-launch on PBS, Mattel is debuting a new line of “Bob the Builder” toys.
Mattel and HIT Entertainment have sold “Bob the Builder” to multiple channels in Europe and Africa.
Mattel and the Canada-based DHX Media are joining forces for a new, long-term partnership for the development, production and distribution of content based on Mattel’s properties.
Mattel and HIT Entertainment’s preschool brands are transforming their licensing approach to stay better connected to consumers worldwide.
HIT Entertainment's rebooted "Bob the Builder" TV series is striking a chord with audiences in the U.K., where it debuted in September on Channel 5’s Milkshake.
Mattel has unveiled its full 2016 content slate, with big-name hits returning and brand-new offerings making their debut.
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