Following the launch of Sharknado-branded merchandise, Syfy and The Asylum are planning two new brand extensions for the pop culture sensation.
Syfy, The Asylum and Earthbound have signed more than 20 partners for the global pop culture sensation, TV movie Sharknado.
Former Lonestar band member and “Celebrity Apprentice” winner John Rich has launched the new lifestyle brand.
Earthbound has negotiated a new deal for the Chris Madden lifestyle brand following the end of its partnership with JCPenney.
SyFy has tapped the licensing agency Earthbound to create a program for its sci-fi sensation, Sharknado.
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