Niche licensing programs have the power to cultivate brands from the most innocuous of sources.
Following the launch of Sharknado-branded merchandise, Syfy and The Asylum are planning two new brand extensions for the pop culture sensation.
Syfy, The Asylum and Earthbound have signed more than 20 partners for the global pop culture sensation, TV movie Sharknado.
From the skyrocketing success of digital-first properties to major shifts in the television landscape to big name brand acquisitions, here is the news that shaped 2013.
SyFy has tapped the licensing agency Earthbound to create a program for its sci-fi sensation, Sharknado.
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