Microsoft has appointed Beanstalk to represent its video game console brand Xbox in the U.K., Europe, Australia and New Zealand.
NASCAR has partnered with Xbox and its racing game franchise “Forza Motorsport” to launch a NASCAR expansion pack for “Forza Motorsport 6.”
The Simpsons have arrived on the Xbox in a new "Minecraft" content pack for Xbox 360 and Xbox One.
Universal Partnerships & Licensing has teamed with Xbox to bring the Fast & Furious film franchise to the video game "Forza Horizon 2."
"Minecraft" will soon be getting the Springfield treatment with a new The Simpsons-branded content pack in the video game.
Tinderbox has been appointed by Microsoft Studios to develop a global consumer products programs for titles within the Xbox portfolio.
Viz Media is giving Xbox users across North America a new way to personalize their avatars with costumes featuring the ninja manga brand Naruto Shippuden.
Hasbro has released a new edition of Monopoly that challenges players to collect brands instead of property.
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