The Meadowhall Shopping Centre in Sheffield, England, will host the world’s first Gruffalo Experience this spring.
Magic Light Pictures has launched the first game app for the classic picture book The Gruffalo.
U.K. Toy Fair took place in London last week, with top toymakers from around world presenting a new offerings and brands.
Magic Light Pictures has signed a deal with Bajo to craft five new Gruffalo wooden toys as part of the brand’s anniversary celebrations.
Magic Light Pictures has signed a direct-to-retail deal with Sainsbury’s for The Gruffalo brand, in a partnership brokered by TLC.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.