Magic Light Pictures has signed a licensing deal that will see its The Gruffalo publishing property become the face of Yorkshire Tea’s new brand campaign.
The Meadowhall Shopping Centre in Sheffield, England, will host the world’s first Gruffalo Experience this spring.
Magic Light Pictures is bringing its Gruffalo brand to a new range of food and beverages, in a deal brokered by The Licensing Company.
Magic Light Pictures is planning “Gruffalo: Photo,” an photo app based on the U.K. bedtime story.
Magic Light Pictures has launched the first game app for the classic picture book The Gruffalo.
Magic Light Pictures has optioned the film rights to adapt Stick Man, the children’s book written by Julia Donaldson.
In celebration of the Gruffalo’s 15th anniversary, Magic Light Pictures has partnered with Forestry Commission England to launch themed forest trails in the U.K.
Magic Light Pictures has signed a deal with Bajo to craft five new Gruffalo wooden toys as part of the brand’s anniversary celebrations.
Magic Light Pictures has signed a direct-to-retail deal with Sainsbury’s for The Gruffalo brand, in a partnership brokered by TLC.
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