Sanrio has tapped brand experience agency SGA Productions to launch Hello Kitty live events across the U.K, in a deal brokered by Fluid World.
Fluid World, the U.K. brand licensing agency appointed as master agent for Virgin Galactic has launched a CP program for the commercial spaceline.
Sanrio has partnered with the Designers Guild in the U.K. to launch an exclusive collaborative collection featuring Hello Kitty.
Uniqlo launched three new t-shirt styles featuring the lollipop brand Chupa Chups, which celebrates its 55th anniversary this year.
Sanrio continues to build the Mr. Men Little Miss licensing program in the U.K. with the announcement of two new deals for active toys and accessories.
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