Mattel has unveiled its holiday toy list, featuring a slate of new products for brands including Barbie, DC Super Hero Girls, Hot Wheels and more.
Fisher-Price, a subsidiary of Mattel, has appointed designer and author Jonathan Adler to the role of creative director.
Fisher-Price, a subsidiary of Mattel, has partnered with pop singer Shakira and her Barefoot Foundation to introduce a new parenting app that helps stimulate early childhood development.
International TV production and licensing company Silvergate Media has signed a three-year master toy renewal with Fisher-Price for its preschool series “Octonauts.”
Fisher-Price is expanding its “Thomas & Friends” minis collection in a new cross-over with the “DC Super Friends” brand.
Nickelodeon has partnered with multiple licensees for products based on its series “Shimmer and Shine” across multiple categories.
The international toy fairs tease the new games and merchandise kids will be lining up to play with in 2016.
Super Impulse is expanding its World's Smallest line of miniaturized toys to include four Mattel products.
Mattel has signed a number of broadcast deals for the upcoming CG animated series "Little People," inspired by its Fisher-Price toy brand.
Acamar Films and its agent The Licensing Company have signed two new partners for the preschool series "Bing."
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