Target has unveiled its 2016 Top Toys List, half of which are playthings from licensed brands including Star Wars, “Paw Patrol,” Barbie, Pokémon and more.
Mattel has unveiled its holiday toy list, featuring a slate of new products for brands including Barbie, DC Super Hero Girls, Hot Wheels and more.
Fisher-Price, a subsidiary of Mattel, has appointed designer and author Jonathan Adler to the role of creative director.
Fisher-Price, a subsidiary of Mattel, has partnered with pop singer Shakira and her Barefoot Foundation to introduce a new parenting app that helps stimulate early childhood development.
International TV production and licensing company Silvergate Media has signed a three-year master toy renewal with Fisher-Price for its preschool series “Octonauts.”
Fisher-Price is expanding its “Thomas & Friends” minis collection in a new cross-over with the “DC Super Friends” brand.
Nickelodeon has partnered with multiple licensees for products based on its series “Shimmer and Shine” across multiple categories.
The international toy fairs tease the new games and merchandise kids will be lining up to play with in 2016.
Super Impulse is expanding its World's Smallest line of miniaturized toys to include four Mattel products.
Mattel has signed a number of broadcast deals for the upcoming CG animated series "Little People," inspired by its Fisher-Price toy brand.
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