Toys 'R' Us is the first retailer to feature the new Fisher-Price toy line based on the Nickelodeon preschool series "Blaze and the Monster Machines."
This month Nickelodeon will launch a host of brand-new "Blaze and the Monster Machines" content across TV, apps and online.
Mattel has teamed with the online community Quirky to reimagine its portfolio of products and drive growth for brands including Barbie, Fisher-Price, and Hot Wheels.
Saban Brands has unveiled a lineup of new soft goods licensees for its Power Rangers franchise in North America and also signed two new toy partners.
Nickelodeon and Fisher-Price have unveiled an all-new toy line based on the network’s preschool series "Blaze and the Monster Machines" at New York Toy Fair.
Warner Bros. Consumer Products is closing the circle on its popular Mattel toy ranges, enhancing the products with new movies and online content.
Warner Bros. Consumer Products, DC Entertainment and Warner Bros. Animation are planning a wave of new content inspired by two of the company’s most successful toy lines.
Fisher-Price has hired veteran toy executive Vinnie D’Alleva as senior vice president of Fisher-Price Friends.
My Gym and Fisher-Price have partnered to launch a child development initiative featuring the Fisher-Price Laugh & Learn Smart Stages toy line.
Fisher-Price has partnered with global pop icon Shakira to develop a line of baby products and a web series designed to stimulate early childhood development.
HIT Entertainment has made Amazon the exclusive location for both content and products for its Fireman Sam preschool franchise.
Thomas the Tank Engine will come to life next year with the opening of the Thomas Land theme park in South Carver, Mass.
HIT Entertainment, an affiliate of Fisher-Price, is planning brand-new CG-animated TV series based on the Little Peopl toy brand.
Saban Brands is growing its Julius Jr. property with a new lineup of licensing partners.
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