Fisher-Price has hired veteran toy executive Vinnie D’Alleva as senior vice president of Fisher-Price Friends.
My Gym and Fisher-Price have partnered to launch a child development initiative featuring the Fisher-Price Laugh & Learn Smart Stages toy line.
Fisher-Price has partnered with global pop icon Shakira to develop a line of baby products and a web series designed to stimulate early childhood development.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
HIT Entertainment has unveiled new content across its brands including Barbie, Hot Wheels, Monster High, Thomas & Friends, Bob the Builder and Fisher-Price.
Fisher-Price has launched the first-ever Thomas & Friends Wooden Railway catalog, e-commerce website and shops-in-shops.
Dora is setting off on her next big adventure in “Dora and Friends: Into the City!,” a brand-new animated preschool series.
Fisher-Price has teamed up with Ford for a Power Wheels vehicle inspired by the 2015 F-150 truck.
Saban Brands unveiled the new toy line from Fisher-Price for its Julius Jr. preschool brand Tuesday at an event in Los Angeles, Calif.
Saban Brands is growing its Julius Jr. property with a new lineup of licensing partners.
Warner Bros. Consumer Products EMEA and Fisher-Price plan to expand their DC Super Friends Imaginext range to Germany later this year.
Fisher-Price, a subsidiary of Mattel, has tapped Neat-Oh! to develop a new storage product for the Thomas & Friends Wooden Railway track system.
License! Global has the first look at the new toys and games that are on showcase at New York City’s annual American International Toy Fair.
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