Fisher-Price has hired veteran toy executive Vinnie D’Alleva as senior vice president of Fisher-Price Friends.
My Gym and Fisher-Price have partnered to launch a child development initiative featuring the Fisher-Price Laugh & Learn Smart Stages toy line.
Fisher-Price has partnered with global pop icon Shakira to develop a line of baby products and a web series designed to stimulate early childhood development.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
HIT Entertainment has unveiled new content across its brands including Barbie, Hot Wheels, Monster High, Thomas & Friends, Bob the Builder and Fisher-Price.
Fisher-Price has launched the first-ever Thomas & Friends Wooden Railway catalog, e-commerce website and shops-in-shops.
Dora is setting off on her next big adventure in “Dora and Friends: Into the City!,” a brand-new animated preschool series.
Fisher-Price has teamed up with Ford for a Power Wheels vehicle inspired by the 2015 F-150 truck.
Saban Brands unveiled the new toy line from Fisher-Price for its Julius Jr. preschool brand Tuesday at an event in Los Angeles, Calif.
Saban Brands is growing its Julius Jr. property with a new lineup of licensing partners.
Warner Bros. Consumer Products EMEA and Fisher-Price plan to expand their DC Super Friends Imaginext range to Germany later this year.
Fisher-Price, a subsidiary of Mattel, has tapped Neat-Oh! to develop a new storage product for the Thomas & Friends Wooden Railway track system.
Nickelodeon and its licensees unveiled a robust new lineup of toys at New York Toy Fair this week, headlined by Dora, Bubble Guppies and TMNT.
HIT Entertainment is partnering with Buddy Fruits, creators of the squeezable fruit pouch, for a cross-promotion featuring Thomas & Friends in the U.S.
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