Sony Computer Entertainment launched the PlayStation4 in the U.S. and Canada Friday.
Leading brands from all over the world will come together at Brand Licensing Europe this October.
FIFA has named Hy-Pro International as the licensee for the 2014 World Cup.
FIFA has extended its video game licensing agreement with EA Sports until 2022.
FIFA has appointed Pacific Licensing Studio to represent the 2014 FIFA World Cup Brazil in Asia Pacific.
FIFA has appointed Sun City as the apparel licensee for the 2014 FIFA World Cup Brazil in Europe (excluding the U.K.), Russia and Turkey.
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