Adidas A.C Milan, Chelsea Football Club, FIFA, Automobil Lamborghini and Moto GP are among the 180 companies already signed up to exhibit at this year’s BLE.
Sports licensing is emerging as a key growth area at this year’s Brand Licensing Europe, as UEFA Euro 2016 joins the roster of speakers on the show’s educational program.
As MAGIC, the fashion industry’s biggest trade event, heads into another season, License! Global takes a look at current trends in licensed apparel.
EA Sports will continue to be the official sports technology partner of the Premier League for the FIFA video game series until 2019.
Sony Computer Entertainment launched the PlayStation4 in the U.S. and Canada Friday.
Leading brands from all over the world will come together at Brand Licensing Europe this October.
FIFA has named Hy-Pro International as the licensee for the 2014 World Cup.
FIFA has extended its video game licensing agreement with EA Sports until 2022.
FIFA has appointed Pacific Licensing Studio to represent the 2014 FIFA World Cup Brazil in Asia Pacific.
FIFA has appointed Sun City as the apparel licensee for the 2014 FIFA World Cup Brazil in Europe (excluding the U.K.), Russia and Turkey.
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