Despite growing up in the digital age, 98 percent of Generation Z prefers to shop in brick-and-mortar retail locations, according to a new study from IBM and the National Retail Federation.
After a long winter and just in time for the St. Patrick’s Day holiday, consumers are looking for reasons to hit the stores, says the latest survey from the National Retail Federation.
Americans are planning to do some big holiday shopping during the Thanksgiving weekend, according to NRF’s Thanksgiving Weekend Expectations survey.
The National Retail Federation is predicting that parents will spend less on back-to-school than last year.
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