A Fast & Furious ride is among the many new branded attractions that Universal Studios Hollywood is planning as part of a five-year transformation.
Retailers are looking to exclusive designers, celebrity partnerships or hot properties to bring new, fashionable apparel options to customers.
Universal Partnerships & Licensing has tapped G by Guess for a new collection inspired by the upcoming film, Fast & Furious 6.
Universal Partnerships & Licensing has announced plans for a "Fast & Furious" game app, to be released in conjunction with the franchise's sixth film.
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