San Diego Comic-Con, which was held July 18-21, is a pop culture convention that serves as a testing ground for properties and a strong market for product exclusives.
Of note from the first day of Comic-Con was Dark Horse’s new PvZ comics, HGTV's Ender’s Game exhibit and Kids Preferred’s new zombie brand.
Comic-Con International opens its doors today with a Walking Dead zombie run and Sanrio making its debut at the show.
Hasbro will debut its new Telepods virtual toy technology at Comic-Con, alongside new product for its top brands and licenses.
LEGO, Weta Workshop and Pretty Ugly have all unveiled exclusive licensed merchandise for Comic-Con International.
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