European sports organizations are expanding their brands to new territories across the globe, allowing for more opportunitties to reach consumers and take on new licensees.
CPLG has unveiled its plans to expand the licensing and merchandise program for Le Tour de France following its renewal as licensing agent in the U.K. and Eire.
European sports brands such as FIFA, the Tour de France and Manchester United are taking a focused yet wide reaching approach to licensing strategies.
The U.K.’s Isle of Man post office is celebrating the 100th Tour de France race with a series of commemorative stamps.
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