Toy sales are on the rise worldwide heading into the fourth quarter, according of to The NPD Group, with an increase of 7 percent reported across 11 global markets.
Licensed toys are continuing to sell strongly, with Disney properties leading the charge.
Universal's Minions has become the top-selling license in the British toy market, unseating Disney’s Frozen, which had occupied the top position since July 2014.
70 percent of parents in the U.S. are familiar with Interactive Gaming Toys and are increasingly seeing the toys as positive investments.
Retail sales of toys in the U.S. generated $18.08 billion in 2014 compared to $17.46 billion in 2013, an increase of 4 percent, according to the NPD Group.
Disney's Frozen is the No. 1 toy license of the year in Great Britain, according to the NPD Group, and is on track to overtake the No. 1 U.K. toy license of all time, Toy Story 3.
More consumers plan to wait until Thanksgiving weekend to start their holiday shopping, and will go online to purchase gifts when they do according to the NPD Group.
Looking back over the years provides insight into current technology trends for children.
Total men’s apparel U.S. retail sales reached $60.8 billion in 2013, a 5 percent increase over the $57.8 billion generated in 2012.
While 2013 U.S. retail dollar sales of toys remained relatively flat compared to 2012, licensed toys experienced an increase of 3 percent to $5.3 billion.
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